Assistant Brand Manager

Asaba Group; Jakarta Utara; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

Asaba Group in Jakarta is seeking an Assistant Brand Manager to join our marketing team on a full-time basis. You will support branding initiatives, drive campaigns, and help maintain consistent brand messaging across channels.

You will work alongside experienced marketers to develop materials, analyze consumer insights, and contribute to activations and events that boost brand presence in the Indonesian market.

Qualifications

• Bachelor’s degree in a relevant field.
• 1-3 years of experience in Marketing or Brand roles.
• Experience in FMCG/Stationery/Retail sectors is a plus.
• Strong communication, organizational and project management skills.
• Familiarity with social media management platforms.

Responsibilities

• Develop and implement brand strategies and campaigns across multiple channels.
• Coordinate marketing materials and digital assets.
• Conduct market research and analyze competitor activity.
• Ensure consistent brand messaging and visual identity.
• Monitor brand metrics and campaign performance.
• Support events, activations, and stakeholder communications.
• Maintain brand guidelines and assist with admin tasks.

Skills

Brand coordination

Brand activation

Marketing communications

Social media management

Content creation

Education

Bachelor's degree in Marketing/Communications/Business Admin

Tools

MS Office

Design tools

Social media platforms

Job description

About the role

We are seeking an Assistant Brand Manager to join our marketing team in Jakarta on a full-time basis. This is an exciting opportunity to support the development and execution of brand strategies whilst working alongside experienced marketing professionals. As Assistant Brand Manager, you will play a key role in helping to maintain and enhance our brand presence across various channels, contributing to the strategic initiatives that drive our business forward. This position offers valuable exposure to brand management, marketing communications, and business development within a collaborative team environment.

Key responsibilities

Assist in the development and implementation of brand strategies and marketing campaigns across multiple channels

Support the creation and coordination of marketing materials, including digital content, promotional assets and brand communications

Conduct market research and competitor analysis to inform brand positioning and marketing initiatives

Collaborate with internal teams and external partners to ensure consistent brand messaging and visual identity

Monitor brand performance metrics and provide insights on campaign effectiveness

Manage social media accounts and coordinate content calendars to maintain engaging brand presence

Support the planning and execution of brand activations, events and promotional activities

Assist with stakeholder communication and maintain positive relationships with key contacts

Maintain comprehensive brand guidelines documentation and ensure compliance across all marketing materials

Support the Assistant Brand Manager in administrative tasks and general marketing operations

What we're looking for

Bachelor's degree in Marketing, Communications, Business Administration or a related field

1-3 years of experience in Marketing, Brand Coordination, Brand Activation, Marketing Supervisor, Marketing Asst Manager, communications or a similar role

Have experience in FMCG Industry, Stationery Industry, Retail

Having experience in Brand Activation, Handling Events and Marketing Field

Strong written and verbal communication skills with the ability to articulate ideas clearly and persuasively

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with design tools or social media management platforms

Excellent organisational and project management skills with the ability to manage multiple tasks simultaneously

Creative thinking and problem-solving abilities with an eye for detail

Strong analytical skills and ability to interpret marketing data and consumer insights

Ability to work collaboratively within a team and contribute positively to a dynamic work environment

Passion for brand building and understanding of brand management principles

About the company

Originally distributing stationery products in 1962, ASABA GROUP was formed on May 1974.

The GROUP has successfully transformed itself into a respected and reputable Indonesian company with strong business units excel in each establishment and market. Asaba Group, has grown to be a leading group company of Imaging & Printing Solutions, provider and also Stationery, Office Equipment, & Surveying instruments distributor in Indonesia.