Brand Strategy & Activation Assistant

Asaba Group; Jakarta Utara; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

Asaba Group in Jakarta is seeking an Assistant Brand Manager to join our marketing team on a full-time basis. You will support branding initiatives, drive campaigns, and help maintain consistent brand messaging across channels.

You will work alongside experienced marketers to develop materials, analyze consumer insights, and contribute to activations and events that boost brand presence in the Indonesian market.

Qualifications

• Bachelor’s degree in a relevant field.
• 1-3 years of experience in Marketing or Brand roles.
• Experience in FMCG/Stationery/Retail sectors is a plus.
• Strong communication, organizational and project management skills.
• Familiarity with social media management platforms.

Responsibilities

• Develop and implement brand strategies and campaigns across multiple channels.
• Coordinate marketing materials and digital assets.
• Conduct market research and analyze competitor activity.
• Ensure consistent brand messaging and visual identity.
• Monitor brand metrics and campaign performance.
• Support events, activations, and stakeholder communications.
• Maintain brand guidelines and assist with admin tasks.

Skills

Brand coordination

Brand activation

Marketing communications

Social media management

Content creation

Education

Bachelor's degree in Marketing/Communications/Business Admin

Tools

MS Office

Design tools

Social media platforms

Job description

Asaba Group in Jakarta is seeking an Assistant Brand Manager to join our marketing team on a full-time basis. You will support branding initiatives, drive campaigns, and help maintain consistent brand messaging across channels.

You will work alongside experienced marketers to develop materials, analyze consumer insights, and contribute to activations and events that boost brand presence in the Indonesian market.