ASEA E-Commerce Head

1470 PT Opella Healthcare Indonesia; Jakarta Pusat; On-site; IDR 2,176,279,000 - 3,627,131,000; Full time

Job summary

Opella ASEA is seeking an E-Commerce Head to lead the regional strategy across SEA markets, driving growth across marketplaces, e-retail, social commerce, D2C and omnichannel channels.

You will work with Country GMs, Commercial, Marketing, Finance and Supply Chain to embed e-commerce into the broader growth plan and to build a high-performing, data-driven team that delivers sustainable profitability.

Qualifications

• Essential Proven experience in e-commerce, digital commerce, commercial or omnichannel leadership, ideally within FMCG, Consumer Healthcare, Beauty, Personal Care or another consumer-led business.
• Experience leading a sizeable B2C e-commerce business.
• Strong commercial and P&L orientation with demonstrated accountability for growth and profitability.
• Deep understanding of marketplace and e-retail business models.
• Experience working with platforms such as Shopee, Lazada, TikTok Shop and/or other major e-commerce ecosystems.
• Strong understanding of pricing, promotions, digital shelf, retail media and conversion.
• Proven ability to operate across functions and influence senior stakeholders.
• Strong people leadership and capability-building experience.
• Preferred Regional or multi-country Southeast Asia experience.
• Experience across both developed and high-growth e-commerce markets.
• Consumer healthcare, FMCG or similarly regulated consumer-category experience.
• Experience building or transforming an e-commerce organization rather than only managing an established channel.
• Exposure to D2C, social commerce, CRM and consumer data strategies.

Responsibilities

• 1. Define and lead the ASEA e-commerce strategy, translating regional priorities into market plans with growth focus.
• 2. Drive Net Sales, GMV, margin and profitability across e-commerce with discipline on promotions and trade spend.
• 3. Lead senior engagement with platforms and partners, build platform-specific strategies for Shopee, Lazada, TikTok Shop.
• 4. Connect e-commerce with omnichannel strategies and drive digital shelf, content and conversion improvements.
• 5. Build dashboards and KPIs, translate data into actions and channel investments.
• 6. Shape social commerce including live streams and creators for ASEA markets.
• 7. Lead and develop e-commerce teams across ASEA, fostering accountability and capability.

Skills

E-commerce leadership

P&L management

Marketplace platforms

Strategic planning

Cross-functional collaboration

Tools

Shopee

Lazada

TikTok Shop

Job description

Position: ASEA E-Commerce Head Reporting to: General Manager Opella ASEA - CHC AMEA Region Primary Location: Indonesia Alternate locations: Singapore or Philippines Locations: Indonesia, Philippines, Singapore. The appointment is intended to be locally based rather than an international relocation.

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission: to bring health in people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide. At the core of this mission is our 100+ loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission to bring health in your hands at www.opella.com.

Role Purpose

The ASEA E-Commerce Head will lead Opella’s e-commerce strategy and business across SEA, accelerating sustainable and profitable growth across marketplaces, e-retailers, social commerce, D2C and omnichannel channels. This role will be operated as a business leader and mini-GM for e-commerce business, bringing together strategy, commercial execution, platform and customer partnerships, P&L thinking, digital capability and team leadership. The role will work closely with Country GMs, Commercial, Marketing, Finance, Supply Chain, Media and cross-functional teams to embed e-commerce into Opella’s overall growth strategy.

Key Responsibilities

1. 1. E-Commerce Strategy & Business Growth Define and lead the ASEA e-commerce strategy, translating regional priorities into differentiated market plans. Own the e-commerce growth agenda across key ASEA markets. Identify new growth opportunities across marketplaces, e-retail, quick commerce, social commerce and D2C. Build clear Scale / Optimize / Stop choices across platforms, brands and markets. Ensure e-commerce is fully integrated into country commercial and brand strategies.
2. 2. Commercial & P&L Leadership Drive sustainable Net Sales, GMV, market share, margin and profitability across e-commerce. Lead channel economics includes pricing, promotion, investment, assortment and trade spend. Establish rigorous commercial performance management across markets and platforms. Balance top-line acceleration with sustainable profitability and investment effectiveness.
3. 3. Marketplace & Customer Leadership Develop strategic partnerships with key e-commerce platforms, e-retailers, customers and distributors. Lead senior engagement and Joint Business Planning with platforms and e-retail partners. Strengthening Opella’s capabilities across Shopee, Lazada, TikTok Shop and other priority platforms. Develop platform-specific strategies covering assortment, pricing, promotions, media, content and conversion.
4. 4. Omnichannel & Consumer Experience Connect e-commerce with broader pharmacy, modern trade and omnichannel strategies. Build seamless consumer journeys from awareness and consideration through conversion and repeat purchase. Partner with Brand and Media teams to connect retail media, performance marketing and commerce. Drive excellence in digital shelf, content, search, ratings and reviews, and conversion.
5. 5. Data, Insights & Performance Build a strong performance culture using consumer, customer and platform data. Establish common ASEA KPIs and dashboards covering Net Sales, GMV, market share, traffic, conversion, ROAS, basket size, repeat purchase and profitability. Translate data into clear commercial actions and resource allocation decisions. Strengthening Opella’s test & learn capability across markets.
6. 6. Social Commerce & Emerging Channels Shape the ASEA social commerce strategy, including TikTok Shop, livestream, creators and affiliates. Identify emerging consumer and commerce trends and translate them into scalable opportunities. Accelerate successful market pilots across ASEA.
7. 7. Leadership & Capability Building Lead, coach and develop e-commerce teams across ASEA. Build e-commerce capabilities across Commercial, Brand and local market teams. Create common ways of working, governance and best-practice sharing across markets. Attract and develop high-performing digital commerce talent. Foster an entrepreneurial culture with strong accountability for outcomes.

Experience & Knowledge

• Essential Proven experience in e-commerce, digital commerce, commercial or omnichannel leadership, ideally within FMCG, Consumer Healthcare, Beauty, Personal Care or another consumer-led business.
• Experience leading a sizeable B2C e-commerce business.
• Strong commercial and P&L orientation with demonstrated accountability for growth and profitability.
• Deep understanding of marketplace and e-retail business models.
• Experience working with platforms such as Shopee, Lazada, TikTok Shop and/or other major e-commerce ecosystems.
• Strong understanding of pricing, promotions, digital shelf, retail media and conversion.
• Proven ability to operate across functions and influence senior stakeholders.
• Strong people leadership and capability-building experience.
• Preferred Regional or multi-country Southeast Asia experience.
• Experience across both developed and high-growth e-commerce markets.
• Consumer healthcare, FMCG or similarly regulated consumer-category experience.
• Experience building or transforming an e-commerce organization rather than only managing an established channel.
• Exposure to D2C, social commerce, CRM and consumer data strategies.

Leadership Profile

• Commercial & Finance acumen: Treats e-commerce as a business, not simply a digital channel.
• Entrepreneurial: Comfortable building and scaling new growth models.
• Outcome-obsessed: Converts strategy into measurable business results.
• Consumer-led: Understands how consumers discover, evaluate and purchase healthcare products online.
• Data-driven: Uses insights to challenge assumptions and make faster decisions.
• Enterprise-minded: Balances market priorities with the wider ASEA and Opella agenda.
• Influential: Aligns senior stakeholders without relying solely on formal authority.
• Talent-focused: Builds strong teams and develops e-commerce capability across the organization.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers. We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things: All In Together: We keep each other honest and have each other's backs. Courageous: We break boundaries and take thoughtful risks with creativity. Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity. Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands. www.opella.com/en/careers

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.