Area Sales Manager B2C Lubricant (Sumatra & Kalimantan)

PT Upsol Global International; Tangerang; On-site; IDR 279,000,000 - 446,400,000; Full time

Job summary

PT Upsol Global International is seeking an Area Sales Manager B2C Lubricant to join our sales team in Tangerang Regency, Banten. The role drives new business development, expands our lubricant portfolio across the B2C segment, and builds strong relationships with retailers and end consumers to support revenue growth.

You will develop and execute regional sales strategies, lead market expansion across Indonesia, coordinate with internal teams, monitor performance, and travel regularly to cover

Qualifications

• 3-5 years of sales experience in lubricants or FMCG.
• Proven track record of meeting/exceeding targets.
• Strong understanding of B2C sales & retail channels.
• Excellent communication and negotiation skills.
• Willingness to travel within the assigned area.
• Fluency in Indonesian and English.

Responsibilities

• Develop and implement regional sales & business development strategies to meet targets.
• Drive market expansion and new customer acquisition across lubricant segments.
• Develop new market opportunities, distributors, and route-to-market strategies in Indonesia.
• Lead market intelligence, pricing, and portfolio development to strengthen competitiveness.
• Analyze sales data to identify growth opportunities and performance gaps.
• Improve sales processes and commercial programs for effectiveness.
• Build and manage relationships with key customers, distributors, and stakeholders.
• Lead regional sales performance, including coaching and performance improvement.
• Collaborate with Technical, Marketing, Production, and Management to drive growth.
• Conduct regular market visits to identify and capture opportunities.

Skills

Sales

Business development

Negotiation

Communication

Market analysis

Tools

CRM systems

Microsoft Office

Job description

About the role

PT Upsol Global International is seeking an Area Sales Manager B2C Lubricant to join our dynamic sales team. This is a full-time position based in Tangerang Regency, Banten, where you will play a crucial role in driving new business development and expanding our lubricant product portfolio across the B2C (Business-to-Consumer) segment. As Area Sales Manager, you will be responsible for developing and executing sales strategies that generate revenue growth, establish market presence, and build lasting relationships with retail partners and end consumers. This role is integral to achieving our ambitious business objectives and establishing PT Upsol Global International as a leading lubricant provider in the region.

Key responsibilities

• Develop and execute regional sales & business development strategies to achieve nationwide targets and sustainable growth.
• Drive market expansion and new customer acquisition across industrial, automotive, and commercial lubricant segments.
• Develop new market opportunities, sales channels, distributor networks, and route-to-market strategies across Indonesia.
• Lead market intelligence, competitor analysis, pricing, and portfolio development to strengthen market competitiveness.
• Analyze sales and business data to identify growth opportunities, performance gaps, and strategic actions.
• Develop and optimize sales systems, processes, and commercial programs to improve sales effectiveness.
• Build and manage relationships with key customers, distributors, and strategic stakeholders.
• Lead regional sales performance, including execution monitoring, team development, and performance improvement.
• Collaborate with Technical, Marketing, Production, and Management to develop market-driven solutions and accelerate business growth.
• Conduct regular market visits and business development activities across Indonesia to identify and capture new opportunities.

What we're looking for

• Minimum 3-5 years of sales experience in new business development, preferably within the lubricants, automotive, or fast-moving consumer goods (FMCG) sector
• Proven track record of successfully achieving and exceeding sales targets and growing market share in assigned territories
• Strong understanding of the B2C sales process, retail distribution channels, and consumer buying behaviour
• Excellent communication and negotiation skills with the ability to influence decision-makers at various levels
• Ability to identify market opportunities and develop creative strategies to penetrate new accounts and expand existing relationships
• Self-motivated, target-driven, and comfortable working in a dynamic, fast-paced environment
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and CRM systems; experience with sales management software is advantageous
• Valid driving licence and willingness to travel regularly within the assigned area
• Strong knowledge of lubricant products and their applications is highly desirable
• Fluency in Indonesian and English languages