AI-Driven IMC Marketing Lead – Gaming

PT. Garena Indonesia; Jakarta Barat; Vor Ort; IDR 450.000.000 - 650.000.000; Vollzeit

Zusammenfassung

Garena is seeking an Assistant Manager of Marketing (Brand Manager) to defend market voice and own IMC plans across launches, IP collaborations, and brand activity in a fast-paced gaming environment. You will integrate AI-powered insights to optimize campaigns and spearhead partnerships while coordinating with cross-functional teams.

The role requires at least 6 years in IMC Marketing, a Bachelor's degree, and a passion for gaming.

Qualifikationen

• Experience: Min 6 years in end-to-end IMC Marketing.
• Background: Bachelor's degree from reputable universities or equivalent.
• Gaming Passion: Demonstrated ability to play and understand midcore/hardcore gameplay.
• Project Management & Stakeholder Management: Proven excellence managing complex projects with cross-functional teams.
• Problem-Solving: Logical, analytical thinker with industry best-practices.
• Deliver results under pressure: Ability to manage tasks and deliver.
• Communication: Strong verbal and written communication/presentation/negotiation skills.
• Data Proficiency: Comfortable working with data and dashboards.
• AI Adoption: Use AI tools to improve productivity or quality.

Aufgaben

• Own the Integrated Marketing Command (IMC) plan tied to business targets: translate priorities into campaigns.
• Deliver consistent messaging across content, copy, creative, video, and creators.
• Refine workflows with AI and automation to boost productivity and output quality.
• Develop creator, platform, and IP partnerships to maximize reach or reduce costs.
• Own budget allocation end-to-end and defend investments to leadership.

Kenntnisse

End-to-end IMC Marketing

Project Management

Stakeholder Management

Communication

Data Proficiency

AI Adoption

Gaming Passion

Problem-Solving

Ausbildung

Bachelor's degree or equivalent

Jobbeschreibung

Garena is seeking an Assistant Manager of Marketing (Brand Manager) to defend market voice and own IMC plans across launches, IP collaborations, and brand activity in a fast-paced gaming environment. You will integrate AI-powered insights to optimize campaigns and spearhead partnerships while coordinating with cross-functional teams.

The role requires at least 6 years in IMC Marketing, a Bachelor's degree, and a passion for gaming.