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YAOYAO Group is seeking an Affiliate Marketing Specialist in Jakarta to lead influencer partnerships, monitor performance metrics, and stay ahead of social media trends. You will analyze data to optimize campaigns, engage with KOLs, and drive strategic influencer selections across platforms like TikTok.
The role requires a degree in marketing or related field, strong communication skills, and fluency in English. Join a fast-growing home-appliance brand expanding across Southeast Asia.
YAOYAO Group was founded in 2021 and focusing on home appliance market of South East Asia Countries. The key brand under YAOYAO Group is "Simplus", which is already the Top HA brand of Shopee, Lazada and Tiktok in the regions. With cutting-edge design, exceptional product quality, and a robust global operations network, Simplus is committed to provide "Beautiful Life, Affordable Price" products to the local SEA consumers. Our dynamic online presence includes more than 20 million followers across private domain channels and over 1 billion short video views in Southeast Asia. Since creation, we had proudly serve more than 10M local consumers.
Affiliate Marketing Specialist
Responsibilities
1. Conduct comprehensive research to identify Key Opinion Leaders (KOLs) and Influencers in Indonesia, aligning with predefined targets and criteria.
2. Continuously monitor Cost Per Engagement (CPE) and Return on Investment (ROI) metrics in line with established targets, analyzing data to optimize performance.
3. Stay abreast of daily trends and emerging themes in relevant industries and social media landscapes, utilizing these insights to inform KOL and Influencer selection strategies.
4. Conduct in-depth platform analysis to understand the nuances and potential for KOL and Influencer development across various social media platforms.
5. Maintain a proactive approach in monitoring TikTok trends and activities specific to the assigned country, identifying potential opportunities and threats for engagement and collaboration.
Qualifications
1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. Proven experience in influencer marketing, social media management, or related roles.
3. Strong analytical skills with the ability to interpret data and metrics to drive decision-making.
4. Excellent communication and interpersonal skills, with the ability to build and maintain relationships with KOLs, influencers, and internal stakeholders.
5. In-depth knowledge of social media platforms and their respective functionalities, particularly TikTok.
6. Highly organized with the ability to manage multiple tasks and deadlines effectively.
7. Fluency in English.
Values
YAOYAO is a vibrant, youthful, and approachable company. With a flat organizational structure and open communication, we embrace the culture of "Work Hard, Play Harder". Our core values drive everything we do - "1) Result-Oriented, 2) Optimistic, 3) Direct, 4) Supportive, 5) Strive for Excellence". We are seeking for talented individuals to join us on our journey of global market expansion, and to build a long-term career at the dynamic and fast-growing YAOYAO company.
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