Live Stream Specialist

Yaoyao; Jakarta Selatan; On-site; IDR 120,000,000 - 200,000,000; Full time

Benefits offered by this job

Medical coverage

Promotion track

Competitive compensation

Career growth

Job summary

Yaoyao, a dynamic home-appliance brand group, is seeking a Live Stream Operations Lead in Jakarta. You will plan and execute live streaming activities, participate in product selection for broadcasts, and oversee content planning, scripting, data analysis, and post-event follow-ups to maximize engagement and sales.

You will build and guide a host team, optimize fan engagement, and coordinate cross-functional efforts across the department.

Qualifications

• 1+ year of work experience; English for work communication.
• Experience operating live stream shows and hosting techniques.
• Strong data sensitivity and practical problem-solving ability.
• Familiar with e-commerce seller self-broadcasting and traffic rules.
• Ability to lead and coordinate cross-functional teams under pressure.

Responsibilities

• Plan and execute live stream marketing activities and product selection for broadcasts.
• Manage live stream process, content planning, scripting, data analysis, and post-event follow-ups.
• Organize hot topics and content packs to boost content quality and engagement.
• Supervise operational details from traffic to fan feedback and adjust strategies.
• Lead the live host team; recruit, train, and evaluate performers and coordinators.
• Track, analyze, and summarize performance data to drive optimization plans.

Skills

Live stream operations

Data analysis

Team leadership

English proficiency

Tools

TikTok Live

Job description

About Us

YAOYAO Group was founded in 2021 and focusing on home appliance market of Southeast Asia Countries. The key brand under YAOYAO Group is "Simplus", which is already the Top HA brand of Shopee, Lazada and TikTok in the regions. With cutting-edge design, exceptional product quality, and a robust global operations network, Simplus is committed to provide "Beautiful Life, Affordable Price" products to the local SEA consumers. Our dynamic online presence includes more than 20 million followers across private domain channels and over 1 billion short video views in Southeast Asia. Since creation, we had proudly served more than 10M local consumers.

Requirements

• Responsible for the local execution of live stream operations, including but not limited to planning live marketing activities, participating in product selection for live broadcasts, live stream process control, and live room management.
• Responsible for the overall content planning and execution of various live stream projects to improve live stream effectiveness and conversion rates, ultimately achieving product sales goals.
• Responsible for formulating specific live stream content plans and continuously discovering and packaging valuable high-quality content, organizing and planning hot topics to enhance overall content quality.
• Responsible for internal communication and coordination within the department, handling live stream event content planning (product matching, script development, data analysis, content optimization), pre-live preparations, live stream event management, and post-live follow-ups, ensuring smooth live stream execution.
• Responsible for supervising and controlling various operational details based on live stream traffic, fan feedback, etc., making timely adjustments to fan attraction strategies, ensuring the continuous achievement of project operational goals, and increasing fan loyalty.
• Responsible for live stream event marketing planning (including daily activities, Singles' Day, Double Twelve, etc.) and formulating live stream attraction goals and corresponding operational plans for each period.
• Responsible for following up on various issues that arise during live streams, providing feedback, and offering reasonable solutions for resolution.
• Responsible for tracking and analyzing live stream data, extracting and summarizing insights, providing live stream recommendations and optimization strategies through data analysis reports, and continually improving live stream effectiveness to increase user engagement, activity, fan loyalty, and conversion rates.
• Responsible for building, recruiting, managing, training, and evaluating the live stream host team, refining business processes, and establishing departmental rules and regulations.

Qualifications

• English proficiency for work communication, with at least 1 year of work experience, and candidates with overseas work experience or 0-1 team building experience are preferred.
• Experience in meticulous operation of live stream hosts, well-versed in live stream hosting techniques, and experienced in batch incubating hosts with established methods.
• Strong data sensitivity, capable of identifying issues keenly and using practical operational methods for improvement and resolution.
• Familiar with the processes involved in e-commerce sellers' self-broadcasting on TikTok, understanding traffic operation rules, and adept at acquiring and integrating resources.
• Familiar with information flow, with some understanding of collaborating with new anchors, live stream partnerships, or other promotional methods, and knowledge of service provider systems.
• Strong logical thinking abilities, clear communication skills, innovative and product-oriented mindset, excellent data analysis capabilities, good analytical judgment, adept at integrating and coordinating various aspects of work, ability to handle pressure, a sense of responsibility, and strong self-driven motivation.

Values

YAOYAO is a vibrant, youthful, and approachable company. With a flat organizational structure and open communication, we embrace the culture of "Work Hard, Play Harder". Our core values drive everything we do - "1) Result-Oriented, 2) Optimistic, 3) Direct, 4) Supportive, 5) Strive for Excellence". We are seeking for talented individuals to join us on our journey of global market expansion, and to build a long-term career at the dynamic and fast-growing YAOYAO company.

What We Offer

• Accelerated professional growth within a tier-1 internet new-retail powerhouse
• Market-competitive compensation & performance incentives
• Clear, merit-based fast-track promotion
• Supplemental premium medical coverage
• First-hand experience scaling a top-tier home-appliance brand globally