Performance Ads Specialist

PT MUTIARA NATA ABADI; Sukoharjo; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

PT Mutiara Nata Abadi is seeking a data- and results-oriented Ads Specialist to design, execute, and optimize paid campaigns across Meta, TikTok, Google, and marketplaces. You will monitor ROAS targets, conduct A/B testing, and collaborate with content and design teams to drive awareness, leads, and sales in textiles and sarung products.

The role requires 1–2 years in digital advertising, a track record of budget management, and proficiency across major ad platforms.

Qualifications

• 1–2 years of experience as an Ads Specialist, Performance Marketing, or Digital Media Buyer.
• Proven track record managing advertising budgets and achieving ROAS/conversion targets.
• Experience in textile, fashion, or retail e-commerce is a plus.

Responsibilities

• Design, run, and manage paid advertising campaigns on Meta Ads, TikTok Ads, Google Ads, and marketplace platforms (Shopee & Tokopedia).
• Conduct structured testing (A/B Testing) on ads, copy, targeting, and landing pages to optimize strategy.
• Set and monitor advertising budgets to achieve ROAS and CAC targets.
• Analyze advertising performance data daily/weekly and prepare data-driven evaluation reports.
• Collaborate with Content Creator and Visual Design teams to produce high-converting ad materials.
• Conduct market research, digital trend mapping, and competitor advertising analysis.

Skills

Meta Ads Manager

TikTok Ads Manager

Google Ads

A/B Testing

Pixel Tracking

Conversion API

ROAS Optimization

Budget Management

Analytics

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Job description

PT Mutiara Nata Abadi is seeking a data- and results-oriented Ads Specialist to design, execute, and optimize paid campaigns across Meta, TikTok, Google, and marketplaces. You will monitor ROAS targets, conduct A/B testing, and collaborate with content and design teams to drive awareness, leads, and sales in textiles and sarung products.

The role requires 1–2 years in digital advertising, a track record of budget management, and proficiency across major ad platforms.