Wellness Activation Lead: Build Communities & Partnerships

PT. Citra Nusa Insanmandiri (CNI Indonesia); Pluit; On-site; IDR 223,200,000 - 446,400,000; Full time

Job summary

PT. Citra Nusa Insanmandiri (CNI Indonesia) is seeking an Activation Executive to lead health supplement activations across offline channels and wellness communities.

You will plan, execute, and measure campaigns, while nurturing relationships with wellness groups and retail partners to extend brand presence. This role requires proven experience in community activation, budget management, and strong ownership of campaign outcomes, with the ability to scale regional efforts from Jabodetabek

Qualifications

• Experience in community activation or field marketing within wellness/health brands.
• Ability to build and sustain wellness community relationships over time.
• Budget management and reporting across multiple activations.

Responsibilities

• Plan, execute, and evaluate offline and community-based activations monthly.
• Build and sustain relationships with wellness communities and specialty retailers.
• Identify and negotiate co-activation opportunities with health brands, event organizers, and KOLs.
• Lead capture: funnel attendees into lead system for follow-up.
• Manage activation budgets and report cost-per-outcome per channel.
• Execute regional activations across Jabodetabek and expand to other cities as distribution grows.

Skills

Activation campaigns

Wellness marketing

Field marketing

Job description

PT. Citra Nusa Insanmandiri (CNI Indonesia) is seeking an Activation Executive to lead health supplement activations across offline channels and wellness communities.

You will plan, execute, and measure campaigns, while nurturing relationships with wellness groups and retail partners to extend brand presence. This role requires proven experience in community activation, budget management, and strong ownership of campaign outcomes, with the ability to scale regional efforts from Jabodetabek