Xiaohongshu Social Media Assistant — Content & Ads Growth

Ricacorp Properties Limited; Hong Kong; On-site; HKD 223,000 - 357,000; Full time

Benefits offered by this job

Education Allowance

Seasonal Bonus

Birthday Leave

Job summary

Ricacorp Properties Limited is seeking a Social Media Manager in Hong Kong to plan, create, and schedule Xiaohongshu posts, manage paid campaigns, and engage with followers. The candidate will monitor performance metrics and deliver insights to optimize both content and advertising strategies.

The role requires Mandarin Chinese communication and the ability to work independently within a 11:30–20:00 schedule.

Qualifications

• ,Proven experience in managing social media accounts (Xiaohongshu preferred).
• ,Familiarity with Xiaohongshu’s algorithm and trends is a plus.
• ,Basic graphic design and video editing skills are a plus.
• ,Strong written Chinese (Mandarin) communication.
• ,Ability to work independently and meet deadlines.

Responsibilities

• Content Management: Plan, create, and schedule posts tailored to Xiaohongshu’s audience.
• Advertising: Place and monitor paid ads to boost reach and generate leads.
• Customer Engagement: Respond to comments/messages with a friendly, professional tone.
• Performance Review: Track metrics, analyze data, and provide insights to improve content and ads.
• Working Hours: 11:30 – 20:00

Skills

Social media

Xiaohongshu

Graphic design

Video editing

Mandarin Chinese

Independent work

Education

HKDSE or above

Tools

WeChat

Job description

Ricacorp Properties Limited is seeking a Social Media Manager in Hong Kong to plan, create, and schedule Xiaohongshu posts, manage paid campaigns, and engage with followers. The candidate will monitor performance metrics and deliver insights to optimize both content and advertising strategies.

The role requires Mandarin Chinese communication and the ability to work independently within a 11:30–20:00 schedule.