Digital Marketing Lead: Multichannel Growth & Events

Pathsight Limited; Hong Kong; On-site; HKD 355,000 - 426,000; Full time

Job summary

Pathsight Limited is seeking a Digital Marketing Officer / Assistant Manager in Hong Kong. Basic up to 35k monthly. You will manage social media across WeChat, Xiaohongshu, Douyin, Facebook and Instagram, set and monitor conversion tracking, and update the company website.

Plan and execute small-scale events; conduct market research with analysis reports; identify, evaluate, and take actions to improve campaign effectiveness. Strong Chinese and English communication is required.

Qualifications

• Degree holder in Marketing or related disciplines.
• At least 2 years' experience in digital marketing.
• Solid experience in managing Mainland social media.
• Good command of written Chinese and English.

Responsibilities

• Manage social media across WeChat, Xiaohongshu, Douyin, Facebook and Instagram, set & monitor conversion tracking, and update the company website.
• Plan and execute small-scale events.
• Conduct market research with analysis reports.
• Identify, evaluate, and take actions to improve campaigns effectiveness.

Skills

Social media management

Campaign optimization

Market research

Event planning

Education

Bachelor's degree in Marketing or related disciplines

Tools

WeChat

Xiaohongshu

Douyin

Facebook

Instagram

Job description

Pathsight Limited is seeking a Digital Marketing Officer / Assistant Manager in Hong Kong. Basic up to 35k monthly. You will manage social media across WeChat, Xiaohongshu, Douyin, Facebook and Instagram, set and monitor conversion tracking, and update the company website.

Plan and execute small-scale events; conduct market research with analysis reports; identify, evaluate, and take actions to improve campaign effectiveness. Strong Chinese and English communication is required.