Social Media Assistant (5-day work week)

Ricacorp Properties Limited; Hong Kong; On-site; HKD 223,000 - 357,000; Full time

Benefits offered by this job

Education Allowance

Seasonal Bonus

Birthday Leave

Job summary

Ricacorp Properties Limited is seeking a Social Media Manager in Hong Kong to plan, create, and schedule Xiaohongshu posts, manage paid campaigns, and engage with followers. The candidate will monitor performance metrics and deliver insights to optimize both content and advertising strategies.

The role requires Mandarin Chinese communication and the ability to work independently within a 11:30–20:00 schedule.

Qualifications

• ,Proven experience in managing social media accounts (Xiaohongshu preferred).
• ,Familiarity with Xiaohongshu’s algorithm and trends is a plus.
• ,Basic graphic design and video editing skills are a plus.
• ,Strong written Chinese (Mandarin) communication.
• ,Ability to work independently and meet deadlines.

Responsibilities

• Content Management: Plan, create, and schedule posts tailored to Xiaohongshu’s audience.
• Advertising: Place and monitor paid ads to boost reach and generate leads.
• Customer Engagement: Respond to comments/messages with a friendly, professional tone.
• Performance Review: Track metrics, analyze data, and provide insights to improve content and ads.
• Working Hours: 11:30 – 20:00

Skills

Social media

Xiaohongshu

Graphic design

Video editing

Mandarin Chinese

Independent work

Education

HKDSE or above

Tools

WeChat

Job description

• Education Allowance
• Seasonal Bonus
• Birthday Leave

KEY RESPONSIBLITIES

Content Management: Plan, create, and schedule engaging posts tailored to Xiaohongshu’s audience.

Advertising: Strategically place and monitor paid ads to boost reach and drive lead generation.

Customer Engagement: Respond to comments and messages promptly, maintaining a friendly and professional tone.

Performance Review: Track account metrics, analyze engagement data, and deliver actionable insights to enhance both content and ad strategy.

Working Hours: 11:30 – 20:00

REQUIREMENTS

Proven experience in managing social media accounts, ideally on Xiaohongshu or similar platforms

Familiarity with Xiaohongshu’s algorithm, user behavior, and content trends is a strong advantage.

Basic graphic design and video editing skills are a plus.

Strong written communication skills in Chinese (Mandarin).

Ability to work independently and meet deadlines.

PERSONAL ATTRIBUTES

Hong Kong Diploma of Secondary Education (HKDSE) or above.

1+ years of experience in customer service or social media management; familiarity with Xiaohongshu and WeChat is a strong advantage.

Detail-oriented, patient, and customer-focused.

Proactive, adaptable, and eager to learn.

We offer excellent career opportunities and remuneration package with seasonal bonus to the right candidate.