Vice President, Data Office (Data Application)

China CITIC Bank International Limited; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

China CITIC Bank International Limited in Hong Kong seeks a Vice President, Data Office (Data Application) to lead the conceptualization and design of the Big Data Tag/Label Factory, translating marketing strategies into functional specs for automation platforms and data-driven campaigns.

You will partner with data engineers to create customer tags, personas, and behavioral profiles, define segmentation mechanics, ensure compliant data pipelines and dashboards, and own BRD, user stories, and UAT

Qualifications

• 15+ years of Business Analyst, Data Analyst, or Product Owner experience in data-heavy environments.
• Proficient in SQL; experience with big data tools and data warehouses.
• Track record launching enterprise data products and CRM/marketing automation.
• Experience in Banking regulatory, Financial Services, FinTech, or E-commerce preferred.

Responsibilities

• Lead conceptualization, requirement analysis, and design of the Big Data Tag/Label Factory.
• Partner with data engineers to derive business tags, personas, and behavioral profiles.
• Translate marketing strategies into functional specs for marketing automation platforms.
• Define audience segmentation mechanics and event-driven triggers for automated campaigns.
• Ensure data pipelines, lineage, and dashboards comply with compliance standards.
• Act as Data Translator across Business Units, MarTech, Data Eng, and vendors.
• Create BRD, User Stories, and Functional Specifications, ensuring smooth UAT and end-to-end delivery.

Skills

SQL

Big Data Platforms

Tableau/Power BI

CRM/CDP familiarity

Agile/PO certs

Education

Bachelor's Degree or higher

Tools

Snowflake

Databricks

Hadoop

Spark

Hive

Job description

Vice President, Data Office (Data Application)

Lead the conceptualization, requirement analysis, and business logical design of the Big Data Tag/Label Factory.

Partner with data engineers to translate complex, massive datasets into high-value business tags, user personas, and behavioral profiles that empower downstream teams.

Translate marketing strategies into functional specifications for marketing automation platforms.

Define target audience segmentation mechanics and event-driven triggers to accelerate automated campaign deployment and precise customer reach.

Analyze customer data life-cycles to uncover deep insights regarding retention, churn, and engagement.

Partner with CRM business owners to maximize Customer Lifecycle Value (CLV) through data-driven triggers and personalized customer journeys.

Liaise with legal, compliance, and audit teams to compile and document data definitions and key performance metrics.

Ensure all data pipelines, lineage, and reporting dashboards comply with internal audit policies and external regulatory standards to minimize compliance risk.

Act as the primary "Data Translator" across Business Units, MarTech teams, Data Engineering, and external vendors.

Own the creation of high-quality Business Requirement Documents (BRD), User Stories, and Functional Specifications, ensuring smooth UAT (User Acceptance Testing) and high-quality end-to-end delivery.

Requirements:

Bachelor’s Degree or higher in Information Systems, Computer Science, Data Science, Statistics, Business Administration, or a related quantitative discipline.

Minimum 15 years of solid experience as a Business Analyst, Data Analyst, or Product Owner in data-heavy environments.

Proven track record in launching enterprise-level data products, big data application(e.g. customer labeling ), CRM systems, or marketing automation tools.

Prior experience in Banking regulatory, Financial Services, FinTech, or E-commerce sectors is highly preferred.

Proficiency in SQL is mandatory. Experience with Big Data environments (Hadoop, Spark, Hive) or modern Data Warehouses (Snowflake, Databricks) is highly preferred.

Expert in creating business-ready dashboards using Tableau, Power BI, or similar tools.

Familiarity with CRM systems (PEGA,Salesforce, Adobe) and CDP (Customer Data Platforms) is highly advantageous.

PMP, Agile/Scrum Product Owner certifications, or relevant Cloud Data credentials.

China CITIC Bank International is committed to being an equal opportunities employer and intends to provide a work environment free of unlawful discrimination or harassment. All employment decisions will be made in a non-discriminatory manner.