Unsecured Lending Product Manager — Growth & Campaigns

Bank of China (Malaysia) Berhad; Hong Kong; On-site; HKD 550,000 - 750,000; Full time

Job summary

Bank of China (Malaysia) Berhad is seeking a Retail Banking Product Manager for Unsecured Lending in Hong Kong. The role focuses on developing and managing unsecured loan products, driving customer acquisition and retention through targeted campaigns.

You will coordinate with marketing, sales and compliance teams to launch initiatives, conduct market analysis, and refine segmentation strategies to maximize market share and brand strength across channels.

Qualifications

• Degree holder in Marketing, Business Administration, Economics, Finance or related disciplines.
• At least 3 years’ experience in banking or marketing; experience in marketing or retail lending preferred.
• Strong business mindset and analytical skills.

Responsibilities

• Launch marketing campaigns to promote Personal Loan products for customer acquisition and retention.
• Collaborate with stakeholders on advertising and promotions, including media planning and campaign tracking.
• Develop segmentation strategies based on analytics to deepen penetration into existing customer base and optimize cross-selling opportunities.
• Conduct market research and competitive analysis to uplift market competitiveness and loan brand image.
• Liaise with business partners to expand customer acquisition network and boost performance.
• Ensure compliance with external regulations and internal policies.

Skills

Marketing

Analytical skills

Business mindset

Education

Marketing, Business Administration, Economics or Finance degree

Job description

Bank of China (Malaysia) Berhad is seeking a Retail Banking Product Manager for Unsecured Lending in Hong Kong. The role focuses on developing and managing unsecured loan products, driving customer acquisition and retention through targeted campaigns.

You will coordinate with marketing, sales and compliance teams to launch initiatives, conduct market analysis, and refine segmentation strategies to maximize market share and brand strength across channels.