Retail Banking Product Manager, Unsecured Lending

Bank of China (Canada); Hong Kong; On-site; HKD 550,000 - 750,000; Full time

Job summary

Bank of China (Malaysia) Berhad is seeking a Retail Banking Product Manager for Unsecured Lending in Hong Kong. The role focuses on developing and managing unsecured loan products, driving customer acquisition and retention through targeted campaigns.

You will coordinate with marketing, sales and compliance teams to launch initiatives, conduct market analysis, and refine segmentation strategies to maximize market share and brand strength across channels.

Qualifications

• Degree holder in Marketing, Business Administration, Economics, Finance or related disciplines.
• At least 3 years’ experience in banking or marketing; experience in marketing or retail lending preferred.
• Strong business mindset and analytical skills.

Responsibilities

• Launch marketing campaigns to promote Personal Loan products for customer acquisition and retention.
• Collaborate with stakeholders on advertising and promotions, including media planning and campaign tracking.
• Develop segmentation strategies based on analytics to deepen penetration into existing customer base and optimize cross-selling opportunities.
• Conduct market research and competitive analysis to uplift market competitiveness and loan brand image.
• Liaise with business partners to expand customer acquisition network and boost performance.
• Ensure compliance with external regulations and internal policies.

Skills

Marketing

Analytical skills

Business mindset

Education

Marketing, Business Administration, Economics or Finance degree

Job description

Retail Banking Product Manager, Unsecured Lending

Job No.: 500213
Employment Type: Full time
Departments: Personal Banking Product Department
Job Functions: Business Development, Strategic Planning, Product Development & Management, Marketing

Responsibilities:

• Launch marketing campaigns to promote Personal Loan products for customer acquisition and retention
• Work closely with internal and external stakeholders on advertising and promotions, including media planning, campaign effectiveness tracking, marketing budget control, etc
• Formulate segmentation strategies based on customer analytics to deepen penetration into existing customer base and optimize cross-selling opportunities
• Conduct market research and competitors’ analysis to understand customer needs and market dynamics; propose and implement initiatives to uplift market competitiveness and loan brand image
• Liaise with business partners to expand customer acquisition network; work on new projects or initiatives to uplift business performance
• Ensure compliance with external regulatory requirements and internal policies

Requirements:

• Degree holder of Marketing, Business Administration, Economics, Finance or related disciplines
• At least3 years’ relevant experience in banking or marketing industry, solid experience on marketing and/or retail lending business is preferred
• Possess strong business mindset and analytical skills

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA),you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course.