Retail Banking Product Manager, Unsecured Lending

Bank of China (Hong Kong); Hong Kong; On-site; HKD 480,000 - 640,000; Full time

Job summary

Bank of China (Hong Kong) is seeking an Retail Banking Product Manager for Unsecured Lending in Hong Kong. You will launch marketing campaigns, work with stakeholders on advertising and promotions, and develop segmentation strategies to grow the unsecured lending portfolio.

You will conduct market research, analyze competition, and drive initiatives to strengthen market competitiveness and the loan brand image while ensuring compliance with regulations and internal policies.

Qualifications

• Degree in Marketing, Business Administration, Economics, Finance or related disciplines.
• At least 3 years of relevant banking or marketing experience.
• Strong business mindset and analytical skills.

Responsibilities

• Launch marketing campaigns to promote Personal Loan products for customer acquisition and retention
• Work closely with internal and external stakeholders on advertising and promotions, including media planning, campaign effectiveness tracking, marketing budget control, etc
• Formulate segmentation strategies based on customer analytics to deepen penetration into existing customer base and optimize cross-selling opportunities
• Conduct market research and competitors’ analysis to understand customer needs and market dynamics; propose and implement initiatives to uplift market competitiveness and loan brand image
• Liaise with business partners to expand customer acquisition network; work on new projects or initiatives to uplift business performance
• Ensure compliance with external regulatory requirements and internal policies

Skills

Marketing mindset

Analytical skills

Stakeholder management

Education

Degree in Marketing, Business Administration, Economics, Finance or related disciplines

Job description

Retail Banking Product Manager, Unsecured Lending

• Bank of China (Hong Kong)
• China

Technology Full-time

About Bank of China (Hong Kong)

Bank of China (Hong Kong) Limited operates as a bank. The Bank offers corporate, private, and I-free banking, wealth management, deposits, credit card, investments, insurance, loan, mortgages, and other financial services. Bank of China...

• Launch marketing campaigns to promote Personal Loan products for customer acquisition and retention
• Work closely with internal and external stakeholders on advertising and promotions, including media planning, campaign effectiveness tracking, marketing budget control, etc
• Formulate segmentation strategies based on customer analytics to deepen penetration into existing customer base and optimize cross-selling opportunities
• Conduct market research and competitors’ analysis to understand customer needs and market dynamics; propose and implement initiatives to uplift market competitiveness and loan brand image
• Liaise with business partners to expand customer acquisition network; work on new projects or initiatives to uplift business performance
• Ensure compliance with external regulatory requirements and internal policies

Requirements:

• Degree holder of Marketing, Business Administration, Economics, Finance or related disciplines
• At least 3 years’ relevant experience in banking or marketing industry, solid experience on marketing and/or retail lending business is preferred
• Possess strong business mindset and analytical skills