Senior / Business Development Executive - Beer, Western On-Trade

Telford International Co. Ltd.; Hong Kong; On-site; HKD 350,000 - 500,000; Full time

Benefits offered by this job

5-day work week

Medical insurance

Job summary

Telford International Co. Ltd. is seeking a dynamic sales professional to manage strategic hotel and club accounts in Hong Kong, driving premium brand growth and coordinating business development initiatives across the hospitality channel.

The role requires 2–3 years in FMCG/beverage sales with a proven hotel/account track record. Fluency in English and Chinese, strong negotiation skills, and MS Office proficiency are essential. A 5-day work week with medical insurance is offered.

Qualifications

• Diploma or degree in Business/Marketing or related discipline.
• 2–3 years sales experience in FMCG, beverage, beer, wine & spirits or hospitality.
• Proven track record managing hotel, club or hospitality accounts; network is a plus.
• Commercially driven, self-motivated and results-oriented.
• Fluent in English and Chinese; proficient in MS Office.
• Candidates with less experience may be considered for a Business Development Executive.

Responsibilities

• Manage strategic Hotel and Club accounts, drive premium brand growth and lead business development initiatives.
• Develop and maintain relationships with key decision-makers to maximize account performance.
• Expand beer distribution, menu listings and brand presence across hotels and related outlets.
• Identify new opportunities and negotiate commercial agreements, pricing and promotions.
• Execute trade promotions, events and brand activations to boost visibility and sales.

Skills

English & Chinese fluency

Account management

Negotiation

MS Office

Education

Diploma or Degree in Business/Marketing or related

Tools

Microsoft Office

Job description

Telford International was established in 1982 to meet the growing demand for beverage products in Hong Kong. Our group offers over 100 brands of natural, healthy, and functional beverages, as well as international spirits and wines, with a unique mix of in-house and third-party brands, including Tao Ti, Meko, Ovaltine, Asahi, Remy Martin, and more. To provide more quality products to the Hong Kong market, we are looking to hire more talents from various fields to support the expansion of our business.

匯泉國際成立於1982年，以滿足香港對飲料產品日益增長的需求。我們的集團提供超過100個品牌的天然、健康和功能性飲料，以及國際烈酒和葡萄酒，涵蓋自有品牌和第三方品牌，包括道地、Meko、阿華田、Asahi、Rémy Martin 等。為了向香港市場提供更多優質產品，我們正在尋找各領域的人才，以支持業務擴展。

Telford International was established in 1982 to meet the growing demand for beverage products in Hong Kong. Our group offers over 100 brands of natural, healthy, and functional beverages, as well as international spirits and wines, with a unique mix of in-house and third-party brands, including Tao Ti, Meko, Ovaltine, Asahi, Remy Martin, and more. To provide more quality products to the Hong Kong market, we are looking to hire more talents from various fields to support the expansion of our business.

Responsibilities

• Manage strategic Hotel and Club accounts, drive premium brand growth, and lead business development initiatives to deliver sustainable sales and profitability within the hospitality channel
• Develop and maintain strong relationships with key decision-makers to maximize account performance and long-term partnerships.
• Expand beer distribution, menu listings, and brand presence across hotels, including restaurants, bars, lounges, room service, and banqueting operations.
• Identify new business opportunities and negotiate commercial agreements, pricing, and promotional programs to deliver sustainable growth.
• Execute trade promotions, events, and brand activations to enhance visibility and drive sales.

Requirements

• Diploma or Degree in Business, Marketing, or a related discipline. 2–3 years of sales experience in FMCG, beverage, beer, wine & spirits, or hospitality sectors.
• Proven track record in managing hotel, club, or hospitality accounts; established network is an advantage.
• Commercially driven, self-motivated, and results oriented.
• Proficient in Microsoft Office and fluent in English and Chinese.
• Candidates with less experience may be considered for a “Business Development Executive”

We offer a stable environment, an attractive remuneration package and career prospects, a 5-day work week and medical insurance. Interested parties, please forward us your full resume with your Expected Salary.

All data collected shall be solely for recruitment purposes.

Website: http://www.telford.com.hk/