Trade Marketing Manager - Beverages & Spirits

Telford International Co. Ltd.; Hong Kong; On-site; HKD 420,000 - 540,000; Full time

Benefits offered by this job

5-day work week

Medical insurance

Remuneration package

Job summary

Telford International in Hong Kong is seeking a proactive Trade Marketing Manager to drive growth in on-trade channels. You will plan and implement trade marketing programs, collaborate with the brand and sales teams, and organize events to boost brand presence in cocktail bars, hotels and clubs.

You should have a degree in Marketing or related discipline, at least 3 years in the alcoholic drinks industry, and strong marketing sense, analytical skills, and bilingual English and Chinese

Qualifications

• Degree in Marketing or related discipline preferred.
• Min. 3 years of experience in the alcoholic industry.
• Strong marketing sense and analytical abilities.
• Excellent communication and interpersonal skills.
• Good command of English and Chinese (written and spoken).

Responsibilities

• Identify new business opportunities in on-trade channels and develop trade marketing strategies for bars, hotels and clubs.
• Plan and implement trade marketing programs with brand team.
• Collaborate with sales to develop sales strategies and trade marketing plans to achieve KPIs.
• Coordinate with brand team to align with annual marketing plan and brand objectives.
• Proactively organize events such as trade dinners, tastings, staff trainings, and consumer promotions.
• Regularly update on competitor activities in dedicated channels.

Skills

Marketing

Analytical skills

Communication

Bilingual English/Chinese

Education

Degree in Marketing or related discipline

Job description

Telford International in Hong Kong is seeking a proactive Trade Marketing Manager to drive growth in on-trade channels. You will plan and implement trade marketing programs, collaborate with the brand and sales teams, and organize events to boost brand presence in cocktail bars, hotels and clubs.

You should have a degree in Marketing or related discipline, at least 3 years in the alcoholic drinks industry, and strong marketing sense, analytical skills, and bilingual English and Chinese