Strategy & Transformation Consultant – Luxury & FMCG

Sia; Hong Kong; On-site; HKD 600,000 - 1,200,000; Full time

Job summary

Sia Partners in Hong Kong seeks a Strategy & Transformation Consultant to shape the futures of Luxury, FMCG & Retail industries. You’ll work with senior stakeholders to define and deliver initiatives across corporate strategy, product, marketing, commerce and operations, underpinned by digital, data and AI capabilities.

This multi-tool role blends business curiosity with technology innovation, allowing you to connect dots across functions, deliver lasting impact, and engage with agile,

Qualifications

• 2-5 years of experience in consulting, corporate strategy, or a strategic role in a luxury, consumer goods or retail company. Those with less experience may be considered for a more junior position
• Strong analytical skills and a good sense of prioritization
• A fast learner who thrives on diverse challenges and changing environments
• You can switch between strategic vision and operational detail — and speak both business and numbers fluently
• Hands-on experience leveraging AI tools (e.g., GenAI, analytics, automation) to deliver consulting engagements or projects
• Fluency in English is a must. Knowledge of Cantonese and/or Mandarin highly advantageous
• A good understanding of the luxury / consumer goods / retail ecosystem (brands, business models, consumer trends) is a strong plus

Responsibilities

• Work on strategic challenges: from defining brand positioning or portfolio strategies to reshaping go-to-market models
• Support transformation programs: omnichannel strategy, pricing optimization, category development, operating model redesignand digital transformation
• Conduct qualitative and quantitative analyses to bring actionable insights to clients
• Contribute to project framing, client interviews, benchmarking, and the co-creation and delivery of our recommendations
• Operate in agile, multidisciplinary teams, often with exposure to C-level management

Skills

Analytical skills

Prioritization

Fast learner

Fluency in English

AI tools experience

Cantonese

Mandarin

Tools

GenAI

Analytics

Automation

Job description

Sia Partners in Hong Kong seeks a Strategy & Transformation Consultant to shape the futures of Luxury, FMCG & Retail industries. You’ll work with senior stakeholders to define and deliver initiatives across corporate strategy, product, marketing, commerce and operations, underpinned by digital, data and AI capabilities.

This multi-tool role blends business curiosity with technology innovation, allowing you to connect dots across functions, deliver lasting impact, and engage with agile,