Consultant - Lifestyle & Consumer Goods

Sia; Hong Kong; On-site; HKD 220,000 - 360,000; Full time

Job summary

Sia, a next-generation global management consulting group, is seeking a Strategy & Transformation Consultant to shape corporate strategy, products, marketing, and operations with cutting-edge digital, data & AI capabilities. You will work with senior stakeholders to define and deliver initiatives across multiple functions in a multi-tool environment.

Join a role that connects business curiosity with technology, delivering lasting impact across luxury, FMCG and retail clients worldwide from our

Qualifications

• Strong analytical skills and a good sense of prioritization.
• A fast learner who thrives on diverse challenges and changing environments.
• You can switch between strategic vision and operational detail — and speak both business and numbers fluently.
• Hands-on experience leveraging AI tools (e.g., GenAI, analytics, automation) to deliver consulting engagements or projects.

Responsibilities

• Work on strategic challenges: from defining brand positioning or portfolio strategies to reshaping go-to-market models
• Support transformation programs: omnichannel strategy, pricing optimization, category development, operating model redesign and digital transformation
• Conduct qualitative and quantitative analyses to bring actionable insights to clients
• Contribute to project framing, client interviews, benchmarking, and the co-creation and delivery of our recommendations
• Operate in agile, multidisciplinary teams, often with exposure to C-level management
• Projects span a wide range of topics — brand strategy, innovation, customer journeys, category growth plans, new distribution models, and more — always tailored to what drives value for the client.

Skills

Analytical skills

Fast learner

Bilingual EN/Cantonese

AI tools experience

Tools

Salesforce

Microsoft Dynamics

HubSpot

Adobe Campaign

Job description

Overview

Sia is a next-generation, global management consulting group. Founded in 1999, we were born digital. Today our strategy and management capabilities are augmented by data science, enhanced by creativity and driven by responsibility. We’re optimists for change and we help clients initiate, navigate and benefit from transformation. We believe optimism is a force multiplier, helping clients to mitigate downside and maximize opportunity. With expertise across a broad range of sectors and services, our 3,000 consultants serve clients worldwide from 48 locations in 19 countries. Our expertise delivers results. Our optimism transforms outcomes.

In 2024 we announced our exciting partnership with Blackstone as our first financial investor since inception to support our company’s continued growth. We have also been ranked by Vault as a Top 20 Consulting Firm to work for in the APAC region for 2025.

Shape the future of Luxury, FMCG & Retail industries.

At Sia, we work with leading luxury Maisons, consumer brands, retailers and hospitality providers to design their future — from high-level strategy to hands-on implementation. As a Strategy & Transformation Consultant, you’ll work with senior business stakeholders to define and deliver initiatives across corporate strategy, product, marketing, commerce and operations – all of it underpinned by cutting-edge digital, data & AI capabilities.

This is a multi-tool role where business curiosity and strategic thinking allied with technology innovation bring the transformation to life. Your focus is not limited to one function — instead, you will help clients connect the dots across departments and deliver lasting impact.

Responsibilities

• Work on strategic challenges: from defining brand positioning or portfolio strategies to reshaping go-to-market models
• Support transformation programs: omnichannel strategy, pricing optimization, category development, operating model redesign and digital transformation
• Conduct qualitative and quantitative analyses to bring actionable insights to clients
• Contribute to project framing, client interviews, benchmarking, and the co-creation and delivery of our recommendations
• Operate in agile, multidisciplinary teams, often with exposure to C-level management

Projects span a wide range of topics —brand strategy, innovation, customer journeys, category growth plans, new distribution models, and more — always tailored to what drives value for the client.

Qualifications

• 1-3 years of experience in consulting, corporate strategy, or a strategic role in a luxury, consumer goods or retail company. Those with less experience may be considered for a more junior position
• Experience working with or supporting clients in the FMCG, luxury retail, and/or hospitality sectors, with an understanding of customer behavior, brand positioning, and commercial operations within these industries
• Strong analytical skills and a good sense of prioritization
• A fast learner who thrives on diverse challenges and changing environments
• You can switch between strategic vision and operational detail — and speak both business and numbers fluently
• Hands-on experience leveraging AI tools (e.g., GenAI, analytics, automation) to deliver consulting engagements or projects
• Fluency in English and Cantonese is a must. Business proficiency in any other Asian language would be highly advantageous
• Ideally exposure to CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot, Adobe Campaign, or similar), with an understanding of customer lifecycle management, loyalty programs, and customer engagement strategies
• Experience in CRM implementation, customer segmentation, loyalty program optimization, or customer experience (CX) initiatives would be an advantage.

This Role Is Right for You If You Like To

• Work on high-impact AI and Generative AI projects across different industries.
• Be client-facing and operate with autonomy in a consulting environment.
• Build practical AI solutions that move beyond proof-of-concept into real production use.
• Collaborate with diverse teams across data science, software engineering, cloud, product, and business consulting.
• Mentor engineers and contribute to the growth of a high-performing AI team.
• Stay close to emerging AI technologies while focusing on business outcomes and delivery excellence. Grow your career in a fast-moving, international, performance-driven consulting environment.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.