Strategic Media Planner: Data-Driven Campaigns

dentsu; Hong Kong; On-site; HKD 201,000 - 312,000; Full time

Benefits offered by this job

5-day work week

Competitive compensation

Job summary

Carat Hong Kong, part of Dentsu, is seeking a capable media planner to join our team. You will work closely with a supervisor to develop strategic and integrated media planning and recommendations, support campaign execution, and monitor from briefing to post-buy.

The ideal candidate has an associate degree or above, 2 years of relevant experience, good PC skills, and fluent English and Cantonese (Mandarin a plus), with a keen eye for data insights.

Qualifications

• Associate degree or above in any discipline, major in Marketing or Media would be an advantage, with 2 years of relevant experience.
• Good PC skill, and proficiency in the full suite of Microsoft Office tools.
• Fluent in English and Cantonese; Mandarin is a plus.
• Ability to build relationship internally and externally.
• Ability to cope with pressure and manage multi-task well in a fast-paced environment as an active team player.
• Passionate in media innovation and data insights.
• Self-learner, strong attention to detail and being numerate.

Responsibilities

• Work closely with supervisor to develop strategic and integrated media planning & recommendations, implement media plans and monitor the whole process from briefing to post buy.
• Support on campaign execution, inclusive of trafficking, monitoring campaign status and evaluating campaign performance based on agreed KPIs and media efficiencies.
• Conduct competitive analysis and regular reports and deduce actions from learnings and insights to achieve campaign KPI.
• Work closely with the external media partners and media vendors to ensure the best price is offered to the client through effective negotiation.
• Learn to become client's first point of contact and handle the day-to-day management of the accounts.
• Utilizing various propriety planning tools to generate learning and insight from data.
• Learn and adapt to the evolving media landscape in Hong Kong on an ongoing basis.

Skills

English Cantonese fluency

Relationship building

Multitasking under pressure

Data insights

Education

Associate degree or above in any discipline

Marketing/Media background beneficial

Tools

Microsoft Office

Job description

Carat Hong Kong, part of Dentsu, is seeking a capable media planner to join our team. You will work closely with a supervisor to develop strategic and integrated media planning and recommendations, support campaign execution, and monitor from briefing to post-buy.

The ideal candidate has an associate degree or above, 2 years of relevant experience, good PC skills, and fluent English and Cantonese (Mandarin a plus), with a keen eye for data insights.