Strategic Brand & Growth Manager

Jebsen Beverage Company Limited; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Jebsen Beverage Company Limited in Hong Kong is seeking a Brand Manager to formulate marketing strategies and develop brand plans to drive growth for assigned brands. You will collaborate with channel sales, corporate partnerships, finance and accounting, supply chain and external agencies, translating global strategy to local guidelines and briefing local agencies and sales teams.

You will oversee campaigns, manage P&L and budgets, and analyze performance to inform strategic decisions; fluency

Qualifications

• Minimum 5 years of marketing experience in related fields, preferably premium FMCG, F&B and hospitality, wine and spirits industry.
• Strong commercial acumen and understanding of consumer business objectives, competitive landscape, consumer behavior, event management and the latest marketing tools and technologies
• Degree holder in Marketing, Business Administration or other related disciplines
• Wine knowledge such as WSET Wine / Sake Level 2 or above is a plus
• Fluent in local language and English; proficiency in Japanese will be highly preferable

Responsibilities

• Develop and implement brand plan (marketing plan) to drive business growth of assigned brands.
• Translate global / regional brand strategy and positioning to local brand strategy. Develop creative local guidelines to inspire and brief local agencies and internal sales team.
• Develop, monitor, and evaluate integrated marketing campaigns encompassing digital and social media planning, public relations and communications, promotional strategies, event execution, and consumer engagement initiatives to drive brand and product strategies.
• Serve as a key liaison between brand principals and internal teams, collaborating cross-functionally with sales and other departments to execute and support ongoing marketing campaigns and initiatives.
• Manage brand P&L, conduct comprehensive analyses including campaign performance, sales and distribution metrics, inventory forecasting, and business reviews to inform strategic decisions.
• Oversee and track A&P budgets, ensuring efficient and cost-effective allocation of marketing resources.
• Act as the brand ambassador, conduct product training for internal and external parties

Skills

Marketing experience

Brand management

Commercial acumen

English language

Education

Bachelor's degree in Marketing or related

Job description

Jebsen Beverage Company Limited in Hong Kong is seeking a Brand Manager to formulate marketing strategies and develop brand plans to drive growth for assigned brands. You will collaborate with channel sales, corporate partnerships, finance and accounting, supply chain and external agencies, translating global strategy to local guidelines and briefing local agencies and sales teams.

You will oversee campaigns, manage P&L and budgets, and analyze performance to inform strategic decisions; fluency