Brand Executive

Jebsen Beverage Company Limited; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

Jebsen Beverage Company Limited in Quarry Bay, Hong Kong, is seeking a Senior Executive, Marketing (Open to ME/AMM level) to plan, execute, monitor and evaluate brand programs, events and other marketing initiatives for key beer brands in the Hong Kong market.

You will work closely with cross-functional teams and external agencies, support trade marketing, assist with customised promotions, POSM production, and brand visibility, and prepare marketing reports such as competitive analyses and

Qualifications

• University graduate, preferably in marketing or communications field.
• 2-3 years experience in brand marketing, channel marketing, event marketing, digital marketing or advertising.
• Experience in FMCG or alcoholic/beverage brands is preferred.
• Good written & spoken English and Chinese.
• Hands-on PC skills in MS Word, Excel, Powerpoint and Chinese Word Processing.

Responsibilities

• Plan, execute, monitor and evaluate results of brand programs, events and other marketing initiatives of key beer brands in the Hong Kong market.
• Work closely with cross functional teams, external agencies and principals to execute campaigns within budget and timeline.
• Responsible for trade marketing and support sales teams with customised promotions, POSM production and brand visibility enhancement and to assist exploration of business opportunities.
• Prepare marketing reports such as competitive analysis, market trend updates, presentations, market research and budget reports.

Skills

Brand marketing

Event marketing

Digital marketing

Cross-functional teamwork

Bilingual English/Chinese

Education

Bachelor's degree in marketing/communications

Tools

MS Word

MS Excel

MS PowerPoint

Chinese word processing

Job description

To plan, execute, monitor and evaluate results of brand programs, events and other marketing initiatives of key beer brands in Hong Kong market.

Work closely and effectively with cross functional teams, external agencies and principals to execute campaigns to achieve business objectives within assigned budget and specific timeline.

Responsible for trade marketing and support sales teams with customised promotions, POSM production and brand visibility enhancement and to assist exploration of business opportunities.

To prepare marketing reports such as competitive analysis, market trend updates presentation, market research and budget reports.

Requirements

University graduate, preferably in marketing or communications field

2-3 years experience in brand marketing, channel marketing, event marketing, digital marketing or advertising

Experience in FMCG or alcoholic/beverage brands is preferred

Good written & spoken English and Chinese

Hands-on PC skills in MS Word, Excel, Powerpoint and Chinese Word Processing

Excellent communication and interpersonal skills

Presentable, detail-minded with strong marketing and art judgments

Self-motivated and proactive with creative thinking

Group is a leading brand builder and a focused marketing, investment and distribution organisation. With over 125 years of continuous presence in Greater China, the Group has four Core Business Lines – Motors, Beverage, Consumer and Jebsen Capital – and two

further established business lines around Industrial and Logistics. We are committed to creating a workplace that provides continuous development and career exposure to our employees.

Jebsen

Group is a leading brand builder and a focused marketing, investment and distribution organisation. With over 125 years of continuous presence in Greater China, the Group has four Core Business Lines – Motors, Beverage, Consumer and Jebsen Capital – and two

further established business lines around Industrial and Logistics. We are committed to creating a workplace that provides continuous development and career exposure to our employees.

Senior Executive, Marketing (Open to ME/AMM level)

Quarry Bay, Eastern District, HK