Global Brand Architect & Growth Leader

Leadingnation; Hong Kong; On-site; HKD 1,800,000 - 2,400,000; Full time

Job summary

Longbridge is seeking a Branding Lead to own the global brand system across all brands and markets. You will shape strategy, governance, and performance measures while driving execution in a lean, high-velocity team.

The role requires 10+ years in brand leadership, strong cross-functional influence, and fluency in English, Mandarin, and Cantonese. Location is Hong Kong or Singapore, with a focus on global expansion and commercial impact.

Qualifications

• 10+ years of experience in brand strategy, marketing, or integrated marketing with regional scope across APAC.
• Proven ability to build scalable brand systems (architecture, guidelines, governance).
• Track record of launching a brand, product category, or function from the ground up.
• Fluency in English, Mandarin, and Cantonese (written and spoken).
• Experience in financial services, fintech, or regulated/high-trust industries.
• Excellent stakeholder management and influencing skills.
• Daily proficiency with AI tools and awareness of AI-driven brand visibility.
• Strong link between branding initiatives and commercial pipelines.

Responsibilities

• Own master-brand architecture across all brands and markets. Define positioning and roadmaps.
• Govern visual and verbal identity system and global brand book; lead Brand & Comms Council.
• Partner with business units to translate goals into actionable brand plans.
• Direct regional flagship campaigns and end‑to‑end in-house summits.
• Manage brand tracker and Brand Strength Index; report KPIs to leadership.
• Develop launch strategies for new markets and segment expansions.
• Lead and mentor the Branding Manager and creative team.

Skills

Brand strategy

Brand system

Execution

Trilingual English Mandarin Cantonese

Financial services

Stakeholder management

AI-native mindset

Commercial acumen

Job description

Longbridge is seeking a Branding Lead to own the global brand system across all brands and markets. You will shape strategy, governance, and performance measures while driving execution in a lean, high-velocity team.

The role requires 10+ years in brand leadership, strong cross-functional influence, and fluency in English, Mandarin, and Cantonese. Location is Hong Kong or Singapore, with a focus on global expansion and commercial impact.