Space, Range, Display Senior Manager

The Dairy Farm Company, Limited 牛奶有限公司; Hong Kong; Presencial; HKD 1.000.000 - 1.400.000; Jornada completa

Descripción de la vacante

The Dairy Farm Company, Limited 牛奶有限公司 invites applications for a Senior Space, Range and Display Manager to lead macro and micro space planning, range optimization, and display effectiveness across our Hong Kong retail network.

You will balance financial performance with customer-centric design, collaborating with commercial, operations, design and supplier teams to drive space productivity and in-store experiences.

Formación

• Minimum 8 years of experience in trade marketing or commercial, preferably within FMCG or retail sectors.
• Strong commercial acumen and negotiation skills.
• Excellent communication skills in English and Cantonese.
• Deep understanding of the Hong Kong retail landscape and supplier dynamics.
• Strong project management and cross-functional leadership capabilities.

Responsabilidades

• Oversee macro space planning including floor plan development, store zoning, and space rebalancing for new and refit stores.
• Lead micro space optimization through planogram execution, bay allocation, and fixture planning.
• Apply space productivity models to refine space allocation and improve space productivity.
• Drive range rationalization cycles to streamline assortment and improve operational efficiency.
• Align category space and display strategies with commercial priorities.
• Support newness initiatives and category innovation through curated display zones and educational fixtures.
• Continuously refine SOPs and data transparency tools to support decision-making and store performance tracking.
• Translate company wellness direction into store-level actions, including layout enhancements and navigation improvements.
• Ensure store formats reflect customer shopping preferences across clusters and support omni-channel integration.
• Act as a key liaison between commercial, operations, design, construction, and finance teams to ensure cohesive execution.
• Communicate SRD strategy and project updates across multiple levels of stakeholders, including senior leadership and store teams.
• Lead cross-functional workshops and project briefings to align on priorities and timeline.
• Manage SRD project timelines, scope, and deliverables including equipment rollout, bay changes, and supplier fixture coordination.
• Track and report on SRD-related budget achievements and space-driven sales uplift.

Educación

Bachelor’s degree in Business, Marketing or related field

MBA

Descripción del empleo

Is this your next challenge in Retail / FMCG?

This role leads the strategic and operational execution of both macro and micro space planning, range optimization, and display effectiveness across the retail network. The Senior Space, Range, Display Manager is expected to balance financial performance with customer-centric design, translating corporate wellness and health-led initiatives into actionable in-store experiences. The role requires strong stakeholder engagement across commercial, operations, design, and supplier teams.

The challenge is to:

• Oversee macro space planning including floor plan development, store zoning, and space rebalancing for new and refit stores.
• Lead micro space optimization through planogram execution, bay allocation, and fixture planning.
• Apply space productivity models to refine space allocation and improve space productivity

Range & Display Optimization

• Drive range rationalization cycles to streamline assortment and improve operational efficiency.
• Align category space and display strategies with commercial priorities
• Support newness initiatives and category innovation through curated display zones and educational fixtures.
• Continuously refine SOPs and data transparency tools to support decision-making for enhancing customer satisfaction and financial contribution

Customer Experience & Wellness Integration

• Translate company direction in wellness into store-level actions, including layout enhancements, and navigation improvements
• Ensure store formats reflect customer shopping preferences across clusters (e.g. tourist vs. local) and support omni-channel integration

Stakeholder Engagement & Communication

• Act as a key liaison between commercial, operations, design, construction, and finance teams to ensure cohesive execution
• Communicate SRD strategy and project updates across multiple levels of stakeholders, including senior leadership and store teams
• Lead cross-functional workshops and project briefings to align on priorities and timeline

Project & Performance Management

• Manage SRD project timelines, scope, and deliverables including equipment rollout, bay changes, and supplier fixture coordination
• Track and report on SRD-related budget achievements and space-driven sales uplift
• Continuously refine SOPs and data transparency tools to support decision-making and store performance tracking

Do you have experience in Space, Range and Display?

• Bachelor’s degree in Business, Marketing or related field; MBA is a plus
• Minimum 8 years of experience in trade marketing, or commercial, preferably within FMCG or retail sectors
• Strong commercial acumen and negotiation skills
• Deep understanding of the Hong Kong retail landscape and supplier dynamics
• Strong project management and cross-functional leadership capabilities
• Excellent communication skills in English and Cantonese

Mannings is the leading health and beauty chain in Hong Kong with over 300 stores, territory-wide. Our trusted reputation is based on Mannings’ commitment to improve customer health and personal care, leading to ten consecutive years of being voted “No. 1 Most Preferred Brand” in Hong Kong. Our culture is open and progressive – simply to achieve the best for our customers both externally and internally. Applications are welcomed from high calibre individuals to join our growing team.

DFI Retail Groupis responsible forensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process isin accordance withall applicable laws and compliant with the Code of Practice on Human Resource Management.

To find out more about Our Businesses and Our People, please visit our websitehttps://www.dfiretailgroup.com

DFI Retail Group (the ‘Group’) is a leading Asian retailer driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.

At 31 December 2025, the Group and its associates operated over 7,580 outlets across 12 markets, and employed over 79,000 people. The Group had reported revenue of US$8.9 billion.

The Group provides quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, and its associates, operates under a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.

DFI Retail Group (the ‘Group’) is a leading Asian retailer driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.

At 31 December 2025, the Group and its associates operated over 7,580 outlets across 12 markets, and employed over 79,000 people. The Group had reported revenue of US$8.9 billion.

The Group provides quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, and its associates, operates under a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.