Category Manager (Health Care)

The Dairy Farm Company, Limited 牛奶有限公司; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Mannings, Hong Kong's leading health and beauty chain, seeks an experienced Category Manager to drive merchandise, buying, and pricing strategies across designated health care categories. You will partner with senior leadership, lead a team, and align tactics with the company vision to grow sales and margin in a competitive market.

Role requires strong negotiation, analytical abilities, and a deep network in FMCG sourcing.

Qualifications

• 7-10 years proven category management, key account management or own brand management in FMCG industry
• Health background experience an advantage
• Demonstrated strategic thinking skills
• Proven ability to influence, with strong analytical skills
• Customer-focused, adaptable to change, and highly organised
• Excellent negotiation and communication abilities
• Extensive sourcing network within the industry
• Strong market awareness and acute commercial sense

Responsibilities

• Develop and implement the merchandise, buying and pricing strategies for the designated category management teams, in line with the agreed company vision and mission.
• Assist Director to contirbute to the formation of Company strategy and develop relevant tactics.
• Formulate and lead the team to implement the healthcare development plan to capitalize the market opportunities.
• Keep abreast of the retail environment by paying regular visits to stores, to competitors and also internationally and initiate appropriate decisions /actions to ensure competitive advantage is maintained.
• Keep abreast on the development of the industry reform in HK to capitalize business opportunities.
• Generate sales by ensuring that Mannings target customers are provided with products and services that they want.
• Establish and maintain a margin and pricing policy which maximises business profits whilst delivering a good value offer to the customer.
• Negotiate the best terms with suppliers by creating and building strong mutually beneficial partnership relationships.
• Build value creating partnership relationships with the vendor base.
• Maximise other income generation from the vendor base.
• Manage stock levels and mark downs to ensure that product availability is high yet ensure cash flows and profits are maximised by controlling stock levels within set targets.
• Establish and maintain effective SKU control and tail management.
• Work closely with Ops team, supply chain team, pharmacist team and marketing team to roll‑out and evaluate merchandising activities and category plans which are customer focused in offering interesting and innovative promotional activities and events to increase sales, profits and foot‑ traffic.
• Continuously review the product category mix to ensure that customers’ needs are fully satisfied at all times
• To lead the category management teams to develop appropriate CRM strategies to improve customers' loyalty and to maximize promotion returns
• Develop and train subordinates ensuring that they are customer and product focused
• Manage performance through the setting and reviewing of individuals’ performance
• Build an effective and open working relationship both within the Merchandise Department and with other Departments
• Provide counsel and guidance to category managers in category management matters

Skills

Category management

Key account management

Negotiation

Strategic thinking

Analytical skills

Customer focus

Tools

CRM software

Job description

Is this your next challenge in Category Management (Health Care)?

The challenge is to:

Strategic

• Develop and implement the merchandise, buying and pricing strategies for the designated category management teams, in line with the agreed company vision and mission. To increase category penetration, trade up customers, develop competitive edges and to capitalize market opportunities.
• Assist Director to contirbute to the formation of Company strategy and develop relevant tactics.
• Formulate and lead the team to implement the healthcare development plan to capitalize the market opportunities
• Keep abreast of the retail environment by paying regular visits to stores, to competitors and also internationally and initiate appropriate decisions /actions to ensure competitive advantage is maintained.
• Keep abreast on the development of the industry reform in HK to capitalize business opportunities

Sales and Profit

• Generate sales by ensuring that Mannings target customers are provided with products and services that they want.
• Establish and maintain a margin and pricing policy which maximises business profits whilst delivering a good value offer to the customer.
• Negotiate the best terms with suppliers by creating and building strong mutually beneficial partnership relationships.
• Build value creating partnership relationships with the vendor base.
• Maximise other income generation from the vendor base

Stock

• Manage stock levels and mark downs to ensure that product availability is high yet ensure that cash flows and profits are maximised by controlling stock levels within set targets
• Establish and maintain effective SKU control and tail management

Customer Focus

• Work closely with Ops team, supply chain team, pharmacist team and marketing team to roll‑out and evaluate merchandising activities and category plans which are customer focused in offering interesting and innovative promotional activities and events to increase sales, profits and foot‑ traffic
• Continuously review the product category mix to ensure that customers’ needs are fully satisfied at all times
• To lead the category management teams to develop appropriate CRM strategies to improve customers' loyalty and to maximize promotion returns

People

• Develop and train subordinates ensuring that they are customer and product focused
• Manage performance through the setting and reviewing of individuals’ performance
• Build an effective and open working relationship both within the Merchandise Department and with other Departments
• Provide counsel and guidance to category managers in category management matters

Do you have experience in FMCG?

• 7-10 years proven category management, key account management or own brand management in FMCG industry
• Health background experience an advantage
• Demonstrated strategic thinking skills
• Proven ability to influence, with strong analytical skills
• Customer-focused, adaptable to change, and highly organised
• Excellent negotiation and communication abilities
• Extensive sourcing network within the industry
• Strong market awareness and acute commercial sense

Mannings is the leading health and beauty chain in Hong Kong with over 300 stores, territory-wide. Our trusted reputation is based on Mannings’ commitment to improve customer health and personal care, leading to ten consecutive years of being voted "No. 1 Most Preferred Brand" in Hong Kong. Our culture is open and progressive – simply to achieve the best for our customers both externally and internally.

DFI Retail Groupis responsible forensuring that all personal information collected from each Candidate presented to DFI Retail Group is used for recruitment purposes only and the data collection process isin accordance withall applicable laws and compliant with the Code of Practice on Human Resource Management.

DFI Retail Group (the ‘Group’) is a leading Asian retailer driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.

At 31 December 2025, the Group and its associates operated over 7,580 outlets across 12 markets, and employed over 79,000 people. The Group had reported revenue of US$8.9 billion.

The Group provides quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, and its associates, operates under a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.

DFI Retail Group (the ‘Group’) is a leading Asian retailer driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.

At 31 December 2025, the Group and its associates operated over 7,580 outlets across 12 markets, and employed over 79,000 people. The Group had reported revenue of US$8.9 billion.

The Group provides quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains. The Group, and its associates, operates under a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings, and restaurants.