Visual Merchandising - Space & Display Manager (FMCG / Beauty)

Michael Page International (HK) Ltd; Hong Kong; On-site; HKD 700,000 - 900,000; Full time

Job summary

Michael Page International (HK) Ltd is seeking an experienced Visual Merchandising, Space, Range & Display Manager in Hong Kong. You will shape store environments, drive space optimization, and lead cross-functional teams to deliver compelling merchandising strategies across a store network.

The role focuses on macro and micro space planning, assortment optimization, and engaging in-store presentations to enhance customer experience while supporting commercial performance.

Qualifications

• Bachelor-level degree in business, marketing or retail management with MBA an advantage.
• Minimum 5 years in Visual Merchandising, Space Planning, Trade Marketing or related field.
• Experience in FMCG, beauty, pharmacy, or large retail environments.
• Strong commercial acumen balancing customer experience and financials.
• Excellent communication and stakeholder management in English and Cantonese.

Responsibilities

• Lead macro and micro space planning, floor plan design, and space reallocation across stores.
• Develop planograms, fixture planning, and range optimization to boost performance.
• Analyze store productivity and customer patterns to improve space utilization.
• Partner with Commercial, Operations, Design, Finance and suppliers for execution.
• Drive store merchandising end-to-end from openings to category refreshes.
• Monitor budgets, timelines and KPIs; report on merchandising effectiveness.

Skills

Visual Merchandising

Space Planning

Stakeholder Management

Leadership

Project Management

Analytics

Communication

Bilingual English/Cantonese

Education

Bachelor's Degree in Business/Marketing/Retail Management

Job description

Our client is a leading multinational FMCG and beauty retailer with a strong market presence and an impressive portfolio of well-recognized brands. As part of their continued business growth in Hong Kong, they are seeking an experienced Visual Merchandising, Space, Range & Display Manager to drive innovative retail merchandising strategies and enhance customer shopping experiences across their store network.

This is an exciting opportunity for a commercially minded retail professional who is passionate about visual merchandising, space optimization, and customer-centric retail design. The successful candidate will play a pivotal role in shaping store environments that maximize productivity, elevate brand presentation, and deliver strong business performance.

Description

Space Planning & Retail Optimization

• Lead strategic macro space planning initiatives, including store zoning, floor plan development, store layout design, and space reallocation projects.
• Drive micro space management through effective planogram development, fixture planning, bay allocation, and category merchandising strategies.
• Analyze store productivity and customer shopping patterns to optimize retail space utilization and improve commercial performance.
• Partner with cross-functional stakeholders to ensure consistency and excellence in execution across all retail formats.
• Develop and implement assortment and range optimization strategies to maximize category performance and operational efficiency.
• Align merchandising, display, and space allocation decisions with commercial objectives and customer insights.
• Support product launches, innovation programs, and seasonal campaigns through engaging in-store presentations and educational merchandising solutions.
• Continuously improve merchandising standards, processes, and reporting tools to enable data-driven decision-making.

Customer Experience & Store Innovation

• Translate customer and market insights into innovative retail solutions that enhance navigation, engagement, and overall shopping experience.
• Ensure store formats effectively cater to varying customer segments, including local and tourist shoppers.
• Support omnichannel retail initiatives by integrating physical and digital shopping experiences.
• Champion best-in-class visual merchandising standards that strengthen brand perception and customer satisfaction.

Stakeholder Management & Leadership

• Serve as a key business partner across Commercial, Operations, Design, Construction, Finance, and Supplier teams.
• Influence and engage senior stakeholders to drive alignment on merchandising priorities and strategic initiatives.
• Lead project briefings, workshops, and cross-functional discussions to ensure effective communication and execution.
• Mentor and develop team members while fostering a collaborative and high-performance culture.

Project & Performance Management

• Manage end-to-end execution of store merchandising and space-related projects, including store openings, refits, fixture rollouts, and category refreshes.
• Monitor project timelines, budgets, and key performance metrics to ensure successful delivery.
• Evaluate sales performance, space productivity, and merchandising effectiveness to identify opportunities for continuous improvement.
• Drive operational excellence through the refinement of SOPs, governance frameworks, and performance reporting tools.

Profile

• Bachelor's Degree in Business, Marketing, Retail Management, or a related discipline; MBA is an advantage.
• Minimum 5 years of experience in Visual Merchandising, Space Planning, Trade Marketing, Category Management, or Retail Operations within FMCG, beauty, pharmacy, or retail industries.
• Must have gained experience within Pharmacy, Health & Beauty, Drugstore, Personal Care, FMCG, or large-scale retail chain environments
• Proven experience in Space, Range & Display, category planning, or retail merchandising strategy.
• Strong commercial acumen with the ability to balance customer experience and financial performance.
• Excellent project management and stakeholder management skills.
• Analytical mindset with experience utilizing data to drive merchandising and space decisions.
• Strong leadership capabilities with experience managing cross-functional initiatives.
• Excellent communication and presentation skills in both English and Cantonese.

Job Offer

• Join a leading multinational organization with a strong reputation and market-leading portfolio.
• Play a key strategic role influencing the future retail direction of the business.
• Excellent career progression and regional growth opportunities.
• Dynamic, collaborative, and fast-paced working environment.
• Attractive remuneration package and comprehensive employee benefits.