Social Media & Performance Marketing Specialist

TVB Limited; Hong Kong; Presencial; HKD 180.000 - 300.000; Jornada completa

Descripción de la vacante

TVB Limited is seeking a digitally savvy Marketing Executive to oversee social media accounts, draft engaging content, and support performance marketing across IG, FB, YT, and local platforms. The role emphasizes data-driven optimization and collaboration with partners.

You will coordinate ad campaigns, content calendars, and promotions while analyzing ROI and KPIs; strong Chinese/Mandarin skills and teamwork are essential. This on-site Hong Kong role offers growth in a dynamic media environment.

Formación

• Bachelor's degree in Business/Marketing or related field.
• 1–3 years in digital marketing.
• Hands-on with IG, FB, YT and XiaoHongShu.
• Strong analytics; Excel/GA knowledge a plus.
• Proficient in written Chinese and Mandarin.
• Good communication and team player.

Responsabilidades

• Manage myTV SUPER and Scoop+'s social media accounts (IG, FB, YT).
• Assist in managing Google Ads, YouTube Ads, Meta Ads and app campaigns.
• Draft content for social media and website (video, image, text).
• Manage publishing schedule and content promotions (SEO, paid ads).
• Measure and report campaign performance; assess ROI & KPIs.
• Manage relationships with KOLs, brands and partners; explore collaborations.
• Explore new opportunities for content promotion.

Educación

Bachelor's degree in Business/Marketing

Herramientas

Looker Studio

Google Analytics

Excel

Descripción del empleo

TVB Limited is seeking a digitally savvy Marketing Executive to oversee social media accounts, draft engaging content, and support performance marketing across IG, FB, YT, and local platforms. The role emphasizes data-driven optimization and collaboration with partners.

You will coordinate ad campaigns, content calendars, and promotions while analyzing ROI and KPIs; strong Chinese/Mandarin skills and teamwork are essential. This on-site Hong Kong role offers growth in a dynamic media environment.