Digital Marketing Specialist

TVB Limited; Hong Kong; On-site; HKD 180,000 - 300,000; Full time

Job summary

TVB Limited is seeking a digitally savvy Marketing Executive to oversee social media accounts, draft engaging content, and support performance marketing across IG, FB, YT, and local platforms. The role emphasizes data-driven optimization and collaboration with partners.

You will coordinate ad campaigns, content calendars, and promotions while analyzing ROI and KPIs; strong Chinese/Mandarin skills and teamwork are essential. This on-site Hong Kong role offers growth in a dynamic media environment.

Qualifications

• Bachelor's degree in Business/Marketing or related field.
• 1–3 years in digital marketing.
• Hands-on with IG, FB, YT and XiaoHongShu.
• Strong analytics; Excel/GA knowledge a plus.
• Proficient in written Chinese and Mandarin.
• Good communication and team player.

Responsibilities

• Manage myTV SUPER and Scoop+'s social media accounts (IG, FB, YT).
• Assist in managing Google Ads, YouTube Ads, Meta Ads and app campaigns.
• Draft content for social media and website (video, image, text).
• Manage publishing schedule and content promotions (SEO, paid ads).
• Measure and report campaign performance; assess ROI & KPIs.
• Manage relationships with KOLs, brands and partners; explore collaborations.
• Explore new opportunities for content promotion.

Education

Bachelor's degree in Business/Marketing

Tools

Looker Studio

Google Analytics

Excel

Job description

• Manage myTV SUPER and Scoop+'s Social Media Accounts including but not limited to Facebook, Instagram and YouTube
• Assist in managing Google Ads, YouTube Ads, Meta Ads and app advertising campaigns.
• Draft Content for our Social Media Accounts and Website (Instagram, Facebook, Scoop+ and other social media) including Video, Image and Text format
• Manage Publishing Schedule and Content Promotion (SEO, Paid Ad etc.)
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Manage relationships with KOL, Brands and Partners. Explore new collaboration/partnership opportunities with external partners and maintain the relationship with current partners
• Explore new opportunities for content promotion

Requirements

• Bachelor's degree in Business / Marketing or related discipline
• 1-3 years of relevant experience in Digital Marketing
• Hands-on experience in Managing Social Media Platform (IG, FB, YT and XiaoHongShu)
• Track Record of Marketing Campaigns, preferably in field of Performance Marketing
• Strong analytical skills, operation experience with Excel, Google Analytic & Looker Studio is a plus
• Proficient in written Chinese and Mandarin
• Good Communication Skill
• Can Work Independently and deliver on time
• A Team Player

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