SEO & Web Development Specialist (Bootes Group)

Bootes Consulting Services Limited; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

Bootes Group in Hong Kong is seeking a results-driven SEO & Web Development Specialist to own end-to-end technical SEO, Webflow site restructuring, content optimization, and high‑quality backlink acquisition to drive organic traffic and inbound consulting leads.

You will restructure the Webflow site architecture for UX and conversions, strengthen internal linking, and perform quarterly Core Web Vitals improvements plus monthly speed and technical site maintenance.

Qualifications

• Proven experience in technical SEO, link building and keyword clustering.
• Hands-on Webflow development and CMS management.
• Experience creating infographics with Canva, Figma or Adobe Suite.
• Proficient with SEO tools and GA4.
• Knowledge of the Hong Kong business/immigration sector is a plus.

Responsibilities

• Restructure Webflow site architecture for UX and conversions.
• Improve internal linking and crawlability.
• Conduct quarterly Core Web Vitals optimisations and monthly technical maintenance.
• Manage company social media and website content.
• Draft and edit English, Chinese Simplified and Chinese Traditional copy.

Skills

Technical SEO

Link building

Keyword clustering

Webflow CMS

Graphic design

GA4 / Analytics

SEO tools

Tools

Webflow

Canva

Figma

Adobe Creative Suite

Ahrefs

Semrush

Google Search Console

GA4

Job description

SEO & Web Development Specialist (Bootes Group)

Bootes Group (Bootes Consulting Services Limited) is a leading provider of immigration, EOR, and Academy services.

Position Overview: On-site Only

We are seeking a results-driven SEO & Web Development Specialist to manage, optimize, and scale our online presence. In this role, you will own end-to-end technical SEO, Webflow site restructuring, content optimization, and high-quality backlink acquisition to drive organic traffic and inbound consulting leads.

Webflow Development & Architecture:

• Restructure and optimize the existing Webflow site architecture for improved user experience (UX) and conversion rates.
• Implement and maintain a robust internal linking structure to maximize search engine crawlability and page authority distribution.
• Conduct quarterly Core Web Vitals optimization and perform monthly speed/technical site maintenance.
• Manage and create content for the social media account and website of the company
• Draft and edit high‑quality English, Chinese Simplified and Chinese Traditional copy for website, brochures, presentations, email, and social media

Search Engine Optimization (SEO, GEO & AI SEO):

• Conduct comprehensive SEO keyword research, building and targeting.
• Perform monthly custom SEO competitor monitoring and market analysis.
• Execute monthly off-page SEO campaigns to acquire high-quality backlinks per month.
• Upload and format web content, creating custom infographics as needed to enhance engagement and explain complex visa procedures.

Analytics & Performance Tracking:

• Set up, configure, and maintain Google Analytics (GA4) tracking to monitor conversion goals and user behavior.
• Deliver monthly SEO performance reports and quarterly Core Web Vitals audits.

Qualifications & Requirements:

• Proven experience in technical SEO, link building, and keyword clustering strategies.
• Strong hands‑on experience with Webflow development and CMS management.
• Experience creating custom graphics (Canva, Figma, or Adobe Suite) for infographics.
• Proficient with SEO tools (Ahrefs, Semrush, Google Search Console) and Google Analytics 4 (GA4).
• Knowledge of the Hong Kong business, immigration, or consulting sector is a plus.