SEO & Growth Marketing Specialist

Kohle Services Limited; Hong Kong; On-site; HKD 300,000 - 480,000; Full time

Job summary

Kohle Services Limited in Hong Kong is seeking a hands-on SEO & GEO specialist to own and execute end-to-end strategies across Global and Mainland China markets.

You will optimize traditional SEO on Google, Bing, Baidu, and Sogou, develop content strategies for AI search, monitor rankings and traffic, and collaborate with content, PR, and technical teams to maximize visibility and ROI.

Qualifications

• 3+ years hands-on SEO and GEO with China and international markets.
• Deep understanding of Google/Baidu indexing and AI search engines.
• Proficient with SEO analytics tools and data-driven optimization.
• Excellent written and spoken English and Chinese (Mandarin); Cantonese a plus.
• Proactive, analytical, and adaptable to AI and search trends.

Responsibilities

• Own and execute end-to-end SEO and GEO strategies for Global and Mainland China markets.
• Drive organic traffic, brand citations, and user acquisition across search platforms.
• Optimize technical SEO, site structure, page speed, and on-page/off-page tactics.
• Monitor performance: rankings, traffic, AI citation share, conversions, ROI.
• Collaborate with content, PR, and tech teams across markets.

Skills

SEO & GEO strategy

Analytics & tooling

Bilingual English/Chinese

Tools

Ahrefs

Semrush

Google Search Console

Baidu Webmaster Tools

Screaming Frog

Job description

1. Search & Generative Engine Optimization Strategy (SEO & GEO):
   • Own, plan, and execute end-to-end SEO and GEO strategies across both Global and Mainland China markets to maximize visibility on traditional search engines and AI-driven generative search engines.
   • Drive organic search traffic, brand citations, and user acquisition across search platforms and AI answer engines.
2. Traditional SEO (Global & Mainland China):
   • Optimize organic search ranking on Google, Bing, Baidu, and Sogou.
   • Execute technical SEO, site structure enhancements, page speed optimization, and on-page/off-page SEO strategies.
   • Conduct in-depth keyword research, competitor analysis, and backlink building tailored for both Western and Chinese search algorithms.
3. Generative Engine Optimization (GEO) & AI Search:
   • b. Develop structured content strategies (including Q&A, authoritative guides, definition-based content, and citation seeding) to ensure brand content is prioritized as trusted sources by LLMs.
   • c. Build domain authority and manage off-site brand mentions on key LLM data sources (e.g., industry forums, Wikipedia, Zhihu, Reddit, and authoritative media).
4. Performance Monitoring & Analytics:
   • a. Track, analyze, and report on key metrics including search rankings, organic traffic, AI search citation share (GEO share of voice), conversion rates, and ROI.
   • b. Utilize SEO/GEO tools (e.g., Google Search Console, Ahrefs, Semrush, Baidu Webmaster Tools, Screaming Frog) to identify issues and actionable optimization opportunities.
5. Cross-functional Collaboration:
   • a. Work closely with content, PR, and technical teams to align SEO/GEO requirements across global and Mainland social platforms and corporate websites.
   • b. Participate in ad-hoc marketing projects as assigned.

Requirements

• Experience: 3+ years of hands-on experience in SEO and GEO (Generative Engine Optimization), digital marketing, or growth marketing, with proven experience covering both Mainland China and International markets.
• Engine & Model Familiarity: In-depth understanding of Google and Baidu search algorithms, as well as indexing/retrieval mechanisms of leading AI search engines (ChatGPT, Gemini, DeepSeek, Doubao, etc.).
• Technical & Analytical Skills: Proficient with SEO analytics and monitoring tools (Ahrefs, Semrush, GSC, Baidu Webmaster, etc.) and comfortable leveraging AI tools to optimize content workflows.
• Language Skills: Excellent written and spoken communication skills in English and Chinese (Mandarin); fluency in Cantonese is a plus.
• Attributes: Strong analytical mindset, proactive problem-solver, and quick to adapt to emerging AI and search marketing trends.

Kohle Services Limited is part of the Kohle Group, Kohle Group is one of the fast growing integrated financial services corporations.

Our Company is committed to provide brokerage and asset management financial services to corporate and individual clients. To cope with our business expansion, we are now inviting young and ambitious individuals to join us.

Kohle Services Limited is part of the Kohle Group, Kohle Group is one of the fast growing integrated financial services corporations.

Our Company is committed to provide brokerage and asset management financial services to corporate and individual clients. To cope with our business expansion, we are now inviting young and ambitious individuals to join us.

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