SEO/SEM Specialist - SEA Market

Futu Holdings Limited; Hong Kong; On-site; HKD 334,800 - 558,000; Full time

Job summary

Futu Holdings Limited in Hong Kong is seeking an experienced SEO/SEM specialist to manage comprehensive operations in Thailand. You will be responsible for strategies involving keyword research, optimization, ad campaigns, and performance analysis, while applying AI tools to enhance various marketing methodologies.

The ideal candidate will have at least 3 years of SEO/SEM experience and necessary skills to independently drive projects. Strong proficiency in English or Thai is required. Familiarity with US stocks, HK stocks, and cryptocurrencies is a plus.

Qualifications

• 3+ years of hands-on SEO or SEM experience.
• Independent research and communication in English/Thai.
• Experience with AI-related projects such as AI content generation.

Responsibilities

• Responsible for end-to-end Google SEO/SEM operation.
• Monitor key metrics and generate optimization reports.
• Collaborate with teams for localization.

Skills

SEO

SEM

Data analysis

AI tools

English

Thai

Tools

Google Search

Google Ads

GA4

GSC

Job description

Responsibilities

• Responsible for end-to-end Google SEO/SEM operation in Thailand, including keyword research, on-page & off-page optimization, ad campaigns, data analysis and performance improvement.
• Apply AI tools and AI marketing methodologies to optimize content generation, keyword research, ad targeting and landing page conversion.
• Monitor key metrics including traffic, ranking, CTR, CPA, ROI and generate weekly/monthly optimization reports.
• Understand Thailand's local search ecosystem and user behavior; collaborate with content, product and design teams for localization.
• Track competitor strategies and continuously iterate SEO/SEM tactics to achieve growth targets.

Requirements

• 3+ years of hands‑on SEO or SEM experience, familiar with Google Search, Google Ads, GA4, GSC and other mainstream tools.
• Proficient in English or Thai as a working language; able to independently research and communicate in English/Thai.
• Experience with AI‑related projects: AI content generation, AI keyword analysis, AI‑driven ad optimization, data modeling, etc.
• Preferred: experience investing or trading in US stocks, HK stocks, or cryptocurrencies.
• Strong data sensitivity, logical analysis and execution skills; able to independently own full projects.