Search Engine Marketing Specialist

TransPerfect; Hong Kong; Remote; HKD 344,000 - 482,000; Part time

Benefits offered by this job

Flexible terms

Part-time engagements

Long-term freelance projects

Job summary

TransPerfect is seeking skilled Chinese-language SEO specialists to join our international Search Marketing Vendor Team serving Hong Kong, Mainland China, and Taiwan. You will optimise multilingual campaigns, conduct keyword research, and tailor content for Traditional and Simplified Chinese markets.

Ideal candidates have 2+ years of SEO/content experience, strong English, and proficiency with tools like Baidu Tongji and Google Analytics.

Qualifications

• Native-level proficiency in Chinese (Traditional or Simplified) with fluent English.
• Minimum 2 years’ hands-on SEO/content optimisation experience for HK/China/Taiwan.
• Proficiency in international/local search tools (Google Keyword Planner, Baidu Webmaster Tools, Baidu Analytics/Tongji).
• Advanced content adaptation skills and understanding of local market trends.
• Strong commitment to quality, deadlines, and communication.
• Familiarity with Microsoft Office (Excel/Word).
• Interest in digital marketing and knowledge of Greater China SEO trends.

Responsibilities

• Apply Chinese linguistic, cultural, and market expertise to optimise multilingual search and digital marketing campaigns.
• Conduct detailed keyword research across local platforms.
• Localise/adapt SEO content for Traditional Chinese (HK/Taiwan) and Simplified Chinese (Mainland China).
• Develop high-performing ad copy tailored to local market preferences and search behaviours.
• Provide ongoing strategy recommendations for on-page SEO, content structure, and performance improvements.
• Maintain accuracy, detail, and organisation in all deliverables.

Skills

Chinese fluency

English fluency

Keyword research

Content adaptation

Project coordination

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Baidu Tongji

Baidu Webmaster Tools

Job description

Join Our International Search Marketing Vendor Team! (Hong Kong, Mainland China, and Taiwan) Are you passionate about digital marketing and fluent in Chinese?

We are a fast-growing global digital marketing company, expanding our dynamic network of Search Marketing Specialists.

We’re searching for skilled Chinese-language SEO experts (Traditional and Simplified) to support high-impact projects across Hong Kong, Mainland China, and Taiwan. We are especially keen to partner with talented freelancers who can provide mid to senior-level support for SEO content optimisation, SEO strategy, and digital campaigns targeting local Chinese markets. Experience with platforms such as Baidu, 360 Search, Sogou, and analytics tools like Tongji is a significant advantage.

Requirements

What You’ll Do:

• Apply Chinese linguistic, cultural, and market expertise to optimise multilingual search and digital marketing campaigns.
• Conduct detailed keyword research (including on local platforms like Baidu Keyword Planner), content development, and localisation/adaptation for target markets.
• Optimise and adapt SEO content for Traditional Chinese (Hong Kong and Taiwan) and Simplified Chinese (Mainland China), ensuring cultural and search relevance.
• Develop high-performing ad copy tailored to local market preferences and search behaviours.
• Provide ongoing strategy recommendations for on-page SEO, content structure, and performance improvements.
• Maintain exceptional levels of accuracy, detail, and organisation in all deliverables.

What We’re Looking For:

• Native-level proficiency in Chinese (Traditional or Simplified) with fluent English.
• Minimum 2 years’ hands-on SEO/content optimisation experience, ideally with digital channels specific to Hong Kong, Mainland China, and/or Taiwan.
• Proficiency in international and local search/analytics tools (Google Keyword Planner, Baidu Webmaster Tools, Baidu Analytics/Tongji, etc.).
• Advanced content adaptation skills and an understanding of local market search trends.
• Strong commitment to quality, deadlines, and communication.
• Familiarity with Microsoft Office (intermediate Excel/Word skills).
• Demonstrated interest in digital marketing; up-to-date knowledge of evolving SEO strategies in the Greater China region.

Why Partner with Us?

• Collaborate with a truly global, multicultural digital marketing team.
• Gain hands-on experience running multilingual campaigns for top-tier clients.
• Work on flexible terms: choose project-based, part-time, or long-term engagements.
• Develop in-demand skills in cross-market and cross-platform SEO and paid search.
• Be at the forefront of online growth across Hong Kong, Mainland China, and Taiwan.

Thank you, we can’t wait to find out more.

Highlights

If you’re an SEO specialist with knowledge of the China digital ecosystem, including local search platforms, & you’re excited to shape campaign performance on a global scale, we want to hear from you!