Senior Officer, Marketing

Hong Kong International Aviation Academy; Hong Kong; On-site; HKD 180,000 - 260,000; Full time

Job summary

Hong Kong International Aviation Academy (HKIAA) seeks a Marketing Officer to support strategy, content creation, and stakeholder engagement for Hong Kong and international audiences.

You will manage online content, collaborate with cross-functional teams, and help deliver campaigns and events while maintaining a high standard of bilingual communication in English and Chinese. Weekend work may be required occasionally.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related disciplines.
• Proven ability to develop and deliver marketing content.
• Experience in aviation or related industries is advantageous.
• Excellent writing, editing, and proofreading in English and Chinese.
• Mandarin is an advantage.

Responsibilities

• Support development and delivery of marketing strategies and campaigns to raise brand awareness in HK and internationally.
• Create content for online/social platforms highlighting capabilities and programmes.
• Engage with international aviation organisations and regulators to boost visibility at events and publications.
• Develop and maintain branded corporate gifts, souvenirs, and mementos.
• Coordinate with internal and external stakeholders to ensure timely delivery of campaigns and deliverables.
• Assist with corporate communications, social/digital content, and events as needed.
• Perform ad hoc marketing tasks as required.

Skills

Marketing strategy

Content creation

Branding

Social media

Copywriting

Bilingual EN/CH writing

Project management

Stakeholder engagement

Canva

Adobe Illustrator

MS Office

CMS

Education

Bachelor's degree in Marketing/Communications

Tools

Canva

Adobe Illustrator

CMS

MS Office

Job description

The Hong Kong International Aviation Academy (HKIAA), the first civil aviation academy in Hong Kong, is established by the Airport Authority Hong Kong (AAHK) in 2016. The Aviation Academy has become a member company of HKIA SHL, a subsidiary of the AAHK in December 2019. The Aviation Academy offers a diverse aviation-related curriculum catering the training needs of aviation professionals, industry newcomers and young people who WOULD like to pursue their career in aviation industry. Partnering with local and overseas education institutions, professional organisations and industry practitioners, the Aviation Academy delivers all levels of programmes including aviation summer day camps, placement programmes, professional certificate courses and accredited programmes.

Job Descriptions in English version is available / 只提供英文版本

Responsibilities

• Support in the development and delivery of relevant marketing strategies and campaigns driving the Academy’s brand awareness in Hong Kong and internationally, ensuring messaging is in alignment with global aviation industry standards
• Support in the development and delivery of content for the Academy’s or other relevant online/social media platforms, showcasing the Academy’s capabilities, industry credibility and programme offerings. Relevant content includes but not limited to thought leadership interviews, case studies, testimonials, etc.
• Support in the engagement with relevant stakeholders such as international aviation organisations, regulatory authorities, etc., with a view to increase visibility of the Academy’s brand at respective trade events OR corresponding publications
• Support in the development and maintenance of the Academy’s supply of branded corporate gifts, souvenirs, and mementos
• Coordinate with internal and external stakeholders, including but not limited to external agencies, vendors, etc., to ensure timely provision of marketing campaigns, deliverables, etc.
• Assist and support in the Academy’s other marketing‑related activities, including but not limited to corporate communications, social media/digital communications, corporate events delivery, development of marketing collateral, etc., as and when required
• Perform any ad hoc assignments as and when required

Job Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related disciplines
• Minimum of 2 years’ relevant experience
• Experience and exposure in aviation or related fields is an advantage
• Excellent writing, editing and proofreading skills in both English and Chinese.
• Mandarin is an advantage
• Excellent communication and interpersonal skills; well‑organised and able to translate complex information into clear, engaging content
• Experience with project management, collaborating with CROSS-functional teams, and managing agencies is an advantage
• Proactive, self‑motivated team player with a keen eye for details, result‑oriented, fast learner and able to work independently
• Proficient in Microsoft Office and other online applications, including other software such as Canva, Adobe Illustrator, website content management systems, etc.
• Able to work under pressure and meet tight deadlines
• Occasional weekend/public‑holiday work is REQUIRED