Senior Officer, Loyalty Digital Experience

Chow Tai Fook Group; Hong Kong; On-site; HKD 300,000 - 420,000; Full time

Job summary

Chow Tai Fook Group in Hong Kong is seeking a Senior Officer, Loyalty Digital Experience to lead planning and execution of loyalty marketing initiatives and partner activations across markets, driving member acquisition, activation and retention.

You will collaborate with internal teams and external partners to deliver seamless member experiences across channels, manage communications, campaigns and vendor relationships while ensuring accurate reporting and timely delivery.

Qualifications

• Bachelor's degree or equivalent in Business Administration, Marketing or related discipline.
• 3-5 years of loyalty marketing, CRM, partnerships, marketing communications, customer engagement or related field.
• Experience coordinating promotional campaigns, member programmes or partnership initiatives with external partners.
• Strong understanding of digital engagement channels (eDM, SMS, push notifications, app content).
• Experience gathering business requirements and collaborating with IT teams on system enhancements or digital initiatives.
• Strong project coordination and stakeholder management skills.

Responsibilities

• Partnership & Member Engagement: develop and execute partnership initiatives; deliver member benefits and exclusive offers; plan loyalty campaigns and activations; monitor performance and propose improvements.
• Member Communication Management: coordinate communications across channels; prepare briefs and ensure on-brand content; align messaging across markets.
• Business & Digital Experience Support: capture requirements for loyalty initiatives; support UAT, launch readiness and post-launch issue resolution; coordinate deployment of campaigns.
• Operations & Administration: support vendor, procurement and admin processes; maintain records and reporting materials; assist cross-functional loyalty projects.

Skills

Loyalty marketing

CRM

Stakeholder management

Project coordination

Digital channels

Bilingual English/Chinese

Education

Bachelor's degree in Business Administration, Marketing

Tools

Microsoft Office

Job description

Senior Officer, Loyalty Digital Experience

Location: Hong Kong China

About the Job

The Senior Officer, Group Loyalty Marketing & Partnerships supports the planning and execution of the Group loyalty marketing initiatives and partnership activations to drive member acquisition, activation and retention. The role works closely with internal stakeholders and external partners to deliver compelling, consistent and seamless member experiences across markets and touchpoints.

Key Responsibilities

Partnership & Member Engagement

• Support the development and execution of partnership initiatives that enhance the loyalty programme's member value proposition and drive member engagement.
• Coordinate the launch and ongoing delivery of partner benefits, member privileges and exclusive offers.
• Plan and execute loyalty marketing campaigns and member engagement activations.
• Monitor and evaluate campaign and partnership performance, and recommend improvements for future initiatives where appropriate.

Member Communication Management

• Coordinate, monitor and review member communications across the Group via eDM, SMS, in-app content, push notifications and other relevant member touchpoints.
• Prepare communication briefs, develop and review content, and coordinate deployment with relevant teams to ensure accurate, on-brand and timely execution.
• Coordinate the Group's member communication calendar to ensure messaging is aligned across markets and channels, while supporting local adaptation where required.

Business & Digital Experience Support

• Gather business and operational requirements from loyalty and partnership initiatives into clear briefs for IT and vendor teams.
• Support solution reviews, user acceptance testing (UAT), launch readiness and post-launch issue resolution for loyalty-related features, member benefits and campaigns.
• Coordinate the deployment of loyalty campaigns across relevant systems and member communication platforms.

Operations & Administration

• Support vendor, procurement and administrative processes related to loyalty marketing campaigns and partnership initiatives.
• Maintain accurate partnership records, campaign documentation, operational guidelines and reporting materials.
• Support ad hoc loyalty operations, cross-functional projects and administrative activities as assigned.

Requirements

• Bachelor's degree or equivalent in Business Administration, Marketing or a related discipline.
• 3-5 years of experience in loyalty marketing, CRM, partnerships, marketing communications, customer engagement or a related field.
• Experience coordinating promotional campaigns, member programmes or partnership initiatives, including working with external partners, vendors or agencies.
• Good understanding of digital customer engagement channels, including eDM, SMS, push notifications and app content.
• Experience gathering business requirements and collaborating with IT teams on system enhancements or digital initiatives.
• Strong project coordination, stakeholder management and relationship-building skills.
• Proficient in Microsoft Office applications, including Word, Excel and PowerPoint.
• Excellent command of written and spoken English and Chinese, with fluency in Cantonese and Mandarin.
• Proactive, detail-oriented and well organised, with the ability to work independently and manage multiple tasks and deadlines.

We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate.