Senior Marketing Manager

WATI.io; Hong Kong; On-site; HKD 600,000 - 800,000; Full time

Benefits offered by this job

Competitive salary and performance-based bonuses

Comprehensive health, dental, and vision insurance

Paid time off and holidays

Professional development opportunities

Collaborative and innovative work environment

Job summary

Dormont Manufacturing Co is seeking a Senior Marketing Manager to develop comprehensive marketing strategies that drive growth and enhance brand awareness. This role calls for a seasoned marketing professional experienced in the SaaS industry, leading a team to achieve outstanding results.

The ideal candidate will possess a deep understanding of digital marketing and campaign execution, with a proven track record in similar roles. We offer competitive salary, health insurance, and professional development opportunities.

Qualifications

• Minimum of 7 years of experience in marketing, with at least 3 years in a senior or managerial role.
• Experience in the SaaS industry is preferred.
• Familiarity with CRM systems and marketing automation tools.

Responsibilities

• Develop and implement marketing strategies aligned with business goals.
• Plan, execute, and optimize multi-channel marketing campaigns.
• Lead and mentor the marketing team.
• Ensure consistent brand messaging across channels.
• Conduct market research to identify trends and opportunities.
• Manage the marketing budget effectively.

Skills

Leadership and team management

Written and verbal communication

Digital marketing tools and platforms

Data analysis

Creative thinking

Project management

Education

Bachelor's degree in Marketing, Business or related field

Master's degree preferred

Tools

Google Analytics

SEO tools

SEM tools

Email marketing software

Job description

Job Summary

The Senior Marketing Manager at WATI will be responsible for developing and executing comprehensive marketing strategies that drive growth, enhance brand awareness, and generate leads. This role requires a seasoned marketing professional with a deep understanding of digital marketing, brand management, and campaign execution, particularly within the SaaS industry. The ideal candidate will have a proven track record of success in a similar role and be adept at leading a team to achieve outstanding results.

Key Responsibilities

• Strategy Development: Develop and implement marketing strategies aligned with business goals and objectives, particularly for SaaS products.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to drive engagement and conversions.
• Team Leadership: Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.
• Brand Management: Ensure consistent brand messaging and positioning across all marketing channels.
• Market Research: Conduct market research and analysis to identify trends, opportunities, and competitive landscape, with a focus on SaaS.
• Budget Management: Manage the marketing budget, ensuring effective allocation of resources and ROI.
• Performance Tracking: Define key performance indicators (KPIs) and use analytics to measure and report on campaign performance.
• Content Creation: Oversee the creation of high-quality content, including blog posts, social media updates, email campaigns, and more.
• Partnerships and Collaborations: Identify and establish strategic partnerships to enhance marketing efforts and expand reach.

Requirements

• Education: Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).

• Experience: Minimum of 7 years of experience in marketing, with at least 3 years in a senior or managerial role, preferably within the SaaS industry.

• Skills:

  • Strong leadership and team management skills.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO, SEM, email marketing software).
  • Ability to analyze data and derive actionable insights.
  • Creative thinking and problem-solving abilities.
  • Strong project management skills and the ability to manage multiple priorities.

Preferred Qualifications

• Experience in the SaaS industry.
• Proven track record of successful marketing campaigns.
• Familiarity with CRM systems and marketing automation tools.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Paid time off and holidays.
• Professional development opportunities.
• Collaborative and innovative work environment.