Technical Product Manager - B2B Platform

WATI.io; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

Wati is seeking a Staff Technical Product Manager to architect and scale B2B sales and messaging workflows on its AI-native platform. You will partner with customers, sales, and engineering to translate real-world workflows into scalable product capabilities, including APIs, integrations, and automation.

You will help high-volume customer conversations, optimize sales conversion, and explore AI-driven experiences to drive growth for global customers.

Qualifications

• 8+ years in product management, with strong B2B SaaS experience.
• Experience shipping products for sales workflows and CRM systems.
• Deep understanding of B2B sales processes and inquiry-driven follow-up.
• Ability to work with engineering on APIs, integrations and platform capabilities.
• Experience partnering with customers and GTM teams to translate business problems into solutions.
• Strong product judgment and ability to operate in a fast-paced environment.

Responsibilities

• Own product initiatives end-to-end from discovery to delivery and iteration.
• Collaborate with customers and sales teams to map real B2B workflows.
• Translate workflows into scalable product capabilities including messaging automation and CRM-like flows.
• Partner with engineering to design features supporting high-volume messaging and sales ops.
• Identify opportunities to boost sales efficiency and conversion rates.
• Use data and experiments to continuously improve product impact.
• Explore AI to automate customer conversations and sales processes.

Skills

B2B SaaS product management

Sales workflows & CRM

B2B sales processes

APIs & integrations

Customer engagement & GTM

Structured problem solving

Tools

APIs

CRM platforms

Integrations

Job description

About Wati

Wati is the world’s leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000+ customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati’s story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it’s engaging a first‑time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI‑native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world‑class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium‑tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role

We are looking for a Staff Technical Product Manager (TPM) to build and scale product capabilities that power customer communication and sales workflows for global B2B businesses.

Many of Wati’s customers are cross‑border businesses that rely on WhatsApp to manage inbound inquiries, follow up with customers, and close deals. These businesses often run lean sales teams and depend on messaging as their primary sales channel.

In this role, you will work closely with customers, sales teams, and engineering to translate real‑world B2B workflows into scalable product capabilities. This includes building features across messaging infrastructure, automation workflows, APIs, integrations, and AI‑driven product experiences.

You will play a key role in helping businesses manage high‑volume customer conversations and improve sales conversion at scale.

What You Will Do

• Own product initiatives end‑to‑‑end, from problem discovery to delivery and iteration
• Work directly with customers and sales teams to understand real B2B workflows such as inquiry handling, customer follow‑ups, and deal conversion
• Translate these workflows into scalable product capabilities including messaging automation, CRM‑like workflows, APIs, and integrations
• Partner closely with engineering to design platform features that support high‑volume messaging and sales operations
• Identify opportunities to improve sales efficiency, response speed, and customer conversion
• Use data, experimentation, and customer insights to continuously improve product impact
• Explore how AI can automate customer conversations, sales workflows, and operational processes

Qualifications

• 8+ years of product management experience, with significant experience in B2B SaaS
• Strong experience building products related to sales workflows, CRM systems, customer communication platforms, or automation tools
• Deep understanding of B2B sales processes, especially inquiry‑driven sales and customer follow‑up workflows
• Ability to work closely with engineering teams and technical systems, including APIs, integrations, and platform capabilities
• Experience working directly with customers and go‑to‑market teams to translate real business problems into product solutions
• Strong product judgment, structured problem solving, and ability to operate in a fast‑moving environment