Senior Marketing Lead – Campaigns, Content & Strategy

China CITIC Bank International Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

China CITIC Bank International is seeking an experienced marketing professional to lead end-to-end campaigns, articulate banking product messaging, and develop client-focused collateral. The role requires collaboration with agencies, content creation for multiple channels, and strategic market insights.

The ideal candidate has 6+ years in marketing, preferably in banking or financial services, and a track record of developing impactful campaigns, webinars, and whitepapers.

Qualifications

• Degree in business studies, preferably in finance or marketing.
• Minimum of 6 years marketing experience with strong campaign management.
• Preferably banking/financial institutions agency background with account servicing.
• Good business acumen and knowledge of banking/financial products.
• Ability to track market changes and identify new opportunities and strategies.
• Understand pricing structures of the bank's products and services.

Responsibilities

• Campaign management from concept through execution.
• Articulate product and service offerings, benefits and messages.
• Collaborate with internal and external agencies to identify client success stories and create case studies and collateral.
• Create compelling marketing campaigns to showcase our capabilities to deliver results.
• Produce content for corporate collateral, website/blog/social media and other initiatives.
• Develop effective positioning, messaging and sales tools.
• Stay abreast of market trends to drive topics for webinars and whitepapers.
• Manage all aspects of projects: deadlines, budgeting, approvals, analysis and monitoring.
• Define project scope, strategy and objectives to internal clients and leadership.
• Oversee creative production of assets from concept to final product.

Skills

Campaign management

Project management

Market research

Stakeholder management

Education

Degree in business studies, preferably in finance or marketing

Job description

China CITIC Bank International is seeking an experienced marketing professional to lead end-to-end campaigns, articulate banking product messaging, and develop client-focused collateral. The role requires collaboration with agencies, content creation for multiple channels, and strategic market insights.

The ideal candidate has 6+ years in marketing, preferably in banking or financial services, and a track record of developing impactful campaigns, webinars, and whitepapers.