Marketing Communications Advisor - Associate

Exxonmobil Hong Kong Limited; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

ExxonMobil Hong Kong Limited is seeking a Marketing Communications Advisor - Associate to lead end-to-end marcom projects, from brief to execution, across digital and traditional channels.

You will manage schedules, budgets, engage stakeholders, develop content, and measure KPIs to drive customer engagement and lead generation. Fluency in English and Chinese preferred, with strong teamwork.

This role offers exposure to a global team and a track record of growing brand equity.

Qualifications

• Strong project management skills and ability to handle multiple campaigns.
• Experience in marketing communications and customer journey understanding.
• Analytical ability to measure KPIs and optimize campaigns.

Responsibilities

• Lead end-to-end marcom project plans within budget and schedule.
• Plan and deliver integrated digital marcom campaigns across channels.
• Develop brand campaigns to support strategy and growth.

Skills

Project management

Marketing communications

Analytical skills

Written and oral communication

Interpersonal skills

Digital marketing

Team collaboration

Job description

Marketing Communications Advisor - Associate

Project Management. Develop end-to-end marcom project plans (e.g., digital marketing campaigns, trade event presence, new collateral creation, etc.); understand project stages and interdependencies; meet schedule and budget requirements; and engage customers. This includes (but not limited to):

• Prepare project briefs with clear goals and deliverables
• Create compelling content in support of key messages
• Develop schedules with clear deliverables, deadlines and ownership
• Identify vendors to execute specific campaign activities (e.g., social media posts, booth design, hero image and tagline, etc.)
• Understand KPIs, measure campaign activity and adjust tactics as appropriate

Digital Marketing. Plan and successfully deliver integrated digital marcom campaigns that utilize a mix of digital marketing channels to deliver customer engagement and leads. Channels include (but not limited to):

• Social media (LinkedIn, WeChat, YouTube)
• Websites
• Webinars
• SEO and SEM
• Paid media
• Traditional media

Brand Management. Understand brand strategy and develop campaigns in support of the strategy, drive growth in brand equity and enable ExxonMobil to compete to win.

PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCES

• Strong project management skills required; well-organized, efficient and able to lead and steward multiple projects simultaneously and within budget; able to prioritize tasks in order to meet deadlines
• Marketing communications experience, including understanding of customer journey and lead nurturing, highly preferred
• Analytical skills; able to analyze channel, content and campaign data to achieve optimal engagement and performance
• Effective written and oral communication skills required; fluent in English (Chinese); other languages a plus
• Strong interpersonal skills and professional credibility; ability to persuade and motivate others inside the organization, including Marketing, Technical and Sales personnel (the role interfaces with all these teams)
• Working knowledge of digital marketing channels (e.g., social media, email marketing, SEO/SEM, etc.)
• Team player; able to display flexibility in order to work as part of global team