Senior Marketing & Brand Growth Manager

Neo Derm (HK) Limited; Hong Kong; On-site; HKD 720,000 - 960,000; Full time

Benefits offered by this job

Worldwide medical coverage

Birthday and charity leaves

Staff purchase discounts

Other allowances

Job summary

Neo Derm Group Limited is expanding and seeks an accomplished Marketing Leader in Hong Kong. You will drive branding, digital campaigns, and customer acquisition across consumer skincare/beauty markets, while optimizing engagement and retention with data-driven insights.

English, Chinese, and Mandarin proficiency is essential. The role focuses on developing ATL and digital strategies, managing budgets, and delivering ROI in a fast-growing environment.

Qualifications

• Degree holder in Business or Marketing, or related disciplines.
• 7 - 10+ years solid experiences in consumer product marketing/brand marketing experience in the field of FMCG/skincare/healthcare/beauty industry is highly preferable.
• Experience in digital platform with social network and consumer relationship building.
• Strong entrepreneurial mindset, analytical, problem solving and communications skills.
• Creative and open-minded, proactive, flexible, dynamic, resourceful and energetic.
• Strong consumer and marketing sense, and excited to innovate in a fast-paced and rapidly expanding organization.
• Excellent command of spoken and written English, Chinese and Mandarin.

Responsibilities

• Develop marketing plan to expand user base and optimize retention with focus on consumer engagement and experience.
• Sustain top-of-mind brand awareness in the industry by creative branding campaigns.
• Lead the development of ATL communications for brand building and new customer acquisition through digital channels, including social media, SEM/SEO, MI/KOL endorsement, video production, media planning, and website development.
• Develop and execute customer acquisition and sales generation programs through digital platform to drive key performance metrics.
• Lead continuous analysis in customer needs together with market intelligence to identify areas for improvement to sharpen brand strategy and plans.
• Manage and allocate marketing fund to build the brand properly and optimize ROI.

Skills

Brand marketing

Digital marketing

Consumer engagement

Market analysis

Strategic planning

English Chinese Mandarin

Education

Degree in Business or Marketing

Job description

Neo Derm Group Limited is expanding and seeks an accomplished Marketing Leader in Hong Kong. You will drive branding, digital campaigns, and customer acquisition across consumer skincare/beauty markets, while optimizing engagement and retention with data-driven insights.

English, Chinese, and Mandarin proficiency is essential. The role focuses on developing ATL and digital strategies, managing budgets, and delivering ROI in a fast-growing environment.