Senior Manager / Manager, Digital & Affinity Partner

AIA Shared Services; Hong Kong; On-site; HKD 420,000 - 680,000; Full time

Job summary

AIA Shared Services in Hong Kong seeks a Distribution Sales professional to achieve targets for personal and commercial lines, including insurance products, via digital channels and affinity partnerships.

You will formulate business plans, manage partner relationships, leverage SEM/paid social, optimise campaigns, and lead projects from concept to launch with a strong focus on analytics and CRO.

Qualifications

• University degree in Marketing or Business Administration or related disciplines.
• IIQE Papers 1 & 2 must be passed for licensing as an individual insurance agent.
• Strong hands-on experience in SEM (Google Ads, Bing), paid social, and programmatic campaigns.
• Demonstrated success in optimizing campaigns to improve CPL/CPA in insurance products.
• Strong analytical mindset with experience in CRO and attribution modelling.
• Proficiency in Google Analytics, dashboard tools, and A/B testing frameworks.

Responsibilities

• Achieve business targets for personal & commercial lines through Digital & Affinity Partner channels; formulate business and marketing strategies.
• Onboard and manage relationships with new and existing partners; negotiate terms with partners and internal teams.
• Leverage data analytics to translate insights into actionable improvements for sales pipelines.
• Manage membership/d loyalty marketing deliverables to drive customer growth and experience.
• Collaborate on product development, revamps, and service enhancements; ensure smooth program operations.

Skills

SEM

Paid social

Data analytics

CRO

Campaign testing

Google Analytics

Education

University degree in Marketing or Business Administration

IIQE Papers 1 & 2

Tools

Google Ads

Bing Ads

A/B testing frameworks

Dashboard tools

Job description

FIND YOUR 'BETTER' AT Blue Cross We don't simply believe in being 'The Best'. We believe in better - because there's no limit to how far 'better' can take us. We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives. If you believe in better, we'd love to hear from you.

About the Role

Act as a distribution sales to achieve in business targets, formulate business plans & marketing campaigns with digital marketing focused, explore new business opportunities/partners and execute relationship management of existing business partners

Roles and Responsibilities

• Business Target Achievement (30%) - Achieve business targets for personal & commercial lines including individual medical products through Digital & Affinity Partner channels by formulating business and marketing strategies, supported by sound market intelligence and business analysis; Manage to draw up business plan and marketing proposals; drive various business projects and promotional campaigns including but not limited to digital marketing (e.g. SEM) / advertising, and/or other cost effective initiatives.
• Business Partners Onboarding and Relationship (30%) - Explore new business opportunities / partners with distinctive and innovative ideas for long term development of business sources and lead generation; Maintain good relationship with existing partners to ensure sustainable business growth from the partners Business and agreement term negotiation with business partners and internal parties e.g. Legal & Compliance
• Data Analytics & Conversion Optimization (20%) - Able to leverage generative AI for content, creatives, and campaign testing Translate data into actionable insights to improve sales pipeline performance
• Loyalty Club Management (10%) - Manage various marketing deliverables of membership club to support the continuous growth of customer loyalty, sales and user-experience;
• Project Management (10%) - Participate in product development, revamp and service enhancement projects; Collaborate with stakeholders to ensure smooth operations of programs and initiatives;

Education/Work Experience

• University degree in Marketing or Business Administration or related disciplines or related disciplines with not less than 5 years related working experiences;
• Fulfilment of the fit and proper criteria of the Insurance Authority for licensing as an individual insurance agent of the Company, and the minimum education and qualifications requirements, including but not limited to passes in IIQE Paper 1 & 2;
• Strong hands-on experience in SEM (Google Ads, Bing), paid social, and programmatic campaigns;
• Demonstrated successful case in optimizing campaigns to improve cost per lead (CPL), cost per acquisition (CPA) in insurance products;
• Strong analytical mindset with experience in conversion rate optimization (CRO) and attribution modelling;
• Proficiency in Google Analytics, dashboard tools, and A/B testing frameworks;
• Familiarity with health, life, or general insurance digital campaigns is highly preferred;
• Candidates with less experience will be considered as Manager.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

"Better" starts with people who reimagine what is possible and turn ideas into meaningful action. At AIA, you will contribute in your own way, help shape outcomes that matter and collaborate with colleagues across disciplines, teams, markets and levels. We will support you to broaden your perspective, strengthen your capabilities and grow your impact. Together, we challenge assumptions, learn from one another and find better ways forward. Bring your ambition, experience and ideas to AIA, and help shape what "better" looks like. View our AIA LinkedIn page Bring your difference to AIA.