Senior Manager, Event & Product Development

Hong Kong Tourism Board; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

The Hong Kong Tourism Board is seeking a senior professional to lead tourism product development and large-scale event partnerships. You will drive strategy, plan and deliver events end-to-end, and coordinate with government bodies and global offices to showcase Hong Kong as Asia’s World City.

Ideal candidates possess 10+ years in event marketing, exceptional communication and negotiation skills, and fluency in English and Chinese.

Qualifications

• Bachelor’s degree in Business/Communication/Marketing/Tourism Management or related discipline.
• 10+ years of event, public relations or marketing experience in MNC/events industry preferred.
• Strong interest and expertise in event tourism/ marketing/ partnership.
• Excellent communication and negotiation skills, and ability to develop and maintain relationships with partners and stakeholders.
• Strong analytical skills to connect dots in a complex environment and turn insights into action.
• Strong leadership skills to inspire and motivate teams.
• Innovative and resourceful in soliciting and enhancing event partnership and tourism product development.
• Experience in organizing, marketing and promoting sizable events.
• Knowledge of government departments and commercial sectors in event tourism is preferred.
• Highly proficient in written and spoken English and Chinese.

Responsibilities

• Formulate and implement comprehensive tourism product development and event partnership strategies aligned with organisational goals.
• Plan and deliver large-scale events end-to-end, ensuring alignment with global marketing campaigns and enhancing visitor experience.
• Identify, evaluate and nurture potential events, partners and sponsorship opportunities, providing strategic recommendations.
• Build relationships with government bureaux, public bodies, event organisers and strategic partners to secure support and collaboration.
• Enhance event and programme content with creative, trend-driven elements such as digital art and immersive experiences.
• Lead negotiation and formulation of contracts and sponsorship packages, ensuring governance compliance.
• Manage event budgets, performance analysis, resource planning and financial tracking.
• Oversee risk management, operational execution and service provider performance.
• Drive cross-team collaboration across internal divisions and global offices to facilitate promotion and product development.
• Prepare business proposals, presentations and reports, and undertake additional duties as required.

Skills

Communication skills

Negotiation skills

Leadership

Analytical thinking

Cross-team collaboration

Education

Bachelor's degree in Business/ Communication/ Marketing/ Tourism Management or relevant discipline

Job description

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide, while enhancing the visitor experience. Our mission is to maximize the social and economic contributions of tourism to the Hong Kong community, reinforce the city’s position as Asia’s World City and strengthen its reputation as a world-class tourist destination. For more information, please visit https://www.discoverhongkong.com/.

HOW YOU WILL CONTRIBUTE AND LEARN?

• Formulate and implement comprehensive tourism product development and event partnership strategies aligned with organisational goals.
• Curate, plan and deliver large‑scale events end‑to‑end, ensuring alignment with global marketing campaigns and enhancing overall visitor experience.
• Identify, evaluate and nurture potential events, partners and sponsorship opportunities, providing strategic recommendations to maximise tourism appeal and impact.
• Build and manage strong relationships with government bureaux, public bodies, event organisers and strategic partners to secure support, approvals and collaboration.
• Enhance event and campaign programmes with creative, trend‑driven elements such as digital art, innovative technology and immersive experiences.
• Lead negotiation and formulation of agreements, contracts and sponsorship packages, ensuring compliance with legal, governance and industry requirements.
• Manage event budgets, performance analysis, resource planning and financial tracking to ensure efficiency and achievement of business targets.
• Oversee risk management, operational execution and service provider performance to ensure safe, smooth and high‑quality event delivery.
• Drive cross‑team collaboration and communication across internal divisions and global offices to facilitate event promotion and tourism product development.
• Prepare business proposals, presentations and reports, and undertake additional duties or special assignments as required.

WHO ARE WE LOOKING FOR?

• Bachelor’s degree preferably in Business/ Communication/ Marketing/ Tourism Management or relevant discipline
• Minimum 10 years of relevant event, public relations or marketing experience in MNC/ events industry is preferred
• Strong interest and expertise knowledge in event tourism/ marketing/ partnership
• Excellent communication and negotiation skills, and able to develop and maintain strong relationships with partners and stakeholders
• Strong analytical skills, with the ability to connect dots in complex environment, turn insights into action plan
• Strong leadership skills to inspire and motivate teams to achieve common goals
• Innovative and resourceful in soliciting and enhancing event partnership and tourism product development
• Experience in organising, marketing and promoting sizable events
• Knowledge of the functionality and operation of various government departments/ commercial sectors in the aspects of event tourism is preferred
• Highly proficient in written and spoken English and Chinese

Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.