Senior Ecommerce & Product Marketing Lead

Amorepacific Hong Kong Co Ltd; Hong Kong; On-site; HKD 420,000 - 720,000; Full time

Job summary

Amorepacific Hong Kong Co Ltd in Hong Kong seeks a Senior Marketing Executive (Ecommerce & Product Marketing) to manage e-commerce strategy and drive brand site performance. The role collaborates with HQ to plan online launches, campaigns, and forecasts to boost traffic and sales.

You will provide regular data-driven insights, run A/B testing, oversee UAT, coordinate with Tech/Design, and support CRM and trade promotions to maximize site opportunities.

Qualifications

• Degree in Business, Marketing or related discipline.
• 3 years marketing / Ecommerce experience.
• Proven analytical and data-driven decision making.
• Fluent in English and Chinese.
• Proactive, well organized and team-oriented.

Responsibilities

• Assist in managing e-commerce strategies and performance of the brand site.
• Collaborate with HQ to plan online launch campaigns, promotions, product & sales forecasts.
• Provide weekly & monthly insights and recommendations through data analysis to optimize website performance.
• Implement A/B testing on the website and analyze results with action plans.
• Project manage and implement global and local E-commerce initiatives and conduct UAT.
• Coordinate with Tech/Design teams to ensure website deliverables meet requirements.
• Monitor inventory levels with SCM for stock replenishment.
• Brief and perform UAT for monthly updates to ensure launches stay on schedule.
• Develop CRM communications to drive traffic to the site.
• Support product marketing with pricing and promotional strategies.
• Work with retail partners on in-store experiences and promotional activities.

Skills

Analytical

Influencing

Consumer-centric

Bilingual EN/CN

Education

Bachelor's degree in Business/Marketing

Job description

Amorepacific Hong Kong Co Ltd in Hong Kong seeks a Senior Marketing Executive (Ecommerce & Product Marketing) to manage e-commerce strategy and drive brand site performance. The role collaborates with HQ to plan online launches, campaigns, and forecasts to boost traffic and sales.

You will provide regular data-driven insights, run A/B testing, oversee UAT, coordinate with Tech/Design, and support CRM and trade promotions to maximize site opportunities.