HK E-commerce Growth Lead: Operations & Marketing

Herbalgy Pharmaceutical Limited; Hong Kong; On-site; HKD 360,000 - 560,000; Full time

Benefits offered by this job

Medical insurance

Public holidays

Career advancement opportunities

Job summary

Herbalgy Pharmaceutical Limited is seeking a dynamic E-commerce Senior Executive/Assistant Manager to drive online growth and retail expansion across local HK digital channels. You will oversee end-to-end e-commerce operations, optimize conversion funnels, and tailor marketing campaigns to Hong Kong consumers.

The role emphasizes data-driven decision making, collaboration with internal teams and vendors, and delivering ROI through performance marketing tools. A strong FMCG orientation is a plus.

Qualifications

• Bachelor's Degree in E-Commerce, Marketing, Business Administration, or a related discipline.
• 3–5 years of solid, proven experience in e-commerce operations, online retail, or digital marketing management within the Hong Kong market.
• Excellent written and verbal communication skills in both English and Cantonese with the ability to draft high-converting, professional marketing copy, campaign briefs, and business reports.
• Strong analytical mindset with hands-on experience using e-commerce backend analytics, traffic metrics, and performance marketing tools (e.g., Google Ads, Meta Ads).
• Detail-oriented, proactive, and commercially driven with a passion for the FMCG and wellness sector.

Responsibilities

• Support the line manager in planning, managing, and executing daily operations across Hong Kong e-commerce platforms and digital storefronts to maximize sales performance and customer acquisition.
• Assist in championing continuous improvement across customer touchpoints by leveraging site analytics, traffic, and funnel metrics to deliver data-driven optimization reports and maximize conversion efficiency.
• Develop and localize digital marketing campaigns, promotional calendars, and performance marketing initiatives tailored to Hong Kong consumer behavior.
• Monitor platform inventory allocation, stock forecasting, and promotional assortment planning to ensure maximum ROI and minimize out-of-stock risks.
• Coordinate seamlessly with internal teams and external vendors to ensure flawless campaign delivery, order fulfillment, and marketing alignment.
• Support ad-hoc e-commerce, digital transformation, and marketing projects as assigned.

Skills

Digital marketing

Analytics

Google Ads

Meta Ads

Bilingual EN/Cantonese

Education

Bachelor's degree in E-Commerce/Marketing/Business Administration

Job description

Herbalgy Pharmaceutical Limited is seeking a dynamic E-commerce Senior Executive/Assistant Manager to drive online growth and retail expansion across local HK digital channels. You will oversee end-to-end e-commerce operations, optimize conversion funnels, and tailor marketing campaigns to Hong Kong consumers.

The role emphasizes data-driven decision making, collaboration with internal teams and vendors, and delivering ROI through performance marketing tools. A strong FMCG orientation is a plus.