Senior Marketing Executive (Ecommerce & Product Marketing)

Amorepacific Hong Kong Co Ltd; Hong Kong; On-site; HKD 420,000 - 720,000; Full time

Job summary

Amorepacific Hong Kong Co Ltd in Hong Kong seeks a Senior Marketing Executive (Ecommerce & Product Marketing) to manage e-commerce strategy and drive brand site performance. The role collaborates with HQ to plan online launches, campaigns, and forecasts to boost traffic and sales.

You will provide regular data-driven insights, run A/B testing, oversee UAT, coordinate with Tech/Design, and support CRM and trade promotions to maximize site opportunities.

Qualifications

• Degree in Business, Marketing or related discipline.
• 3 years marketing / Ecommerce experience.
• Proven analytical and data-driven decision making.
• Fluent in English and Chinese.
• Proactive, well organized and team-oriented.

Responsibilities

• Assist in managing e-commerce strategies and performance of the brand site.
• Collaborate with HQ to plan online launch campaigns, promotions, product & sales forecasts.
• Provide weekly & monthly insights and recommendations through data analysis to optimize website performance.
• Implement A/B testing on the website and analyze results with action plans.
• Project manage and implement global and local E-commerce initiatives and conduct UAT.
• Coordinate with Tech/Design teams to ensure website deliverables meet requirements.
• Monitor inventory levels with SCM for stock replenishment.
• Brief and perform UAT for monthly updates to ensure launches stay on schedule.
• Develop CRM communications to drive traffic to the site.
• Support product marketing with pricing and promotional strategies.
• Work with retail partners on in-store experiences and promotional activities.

Skills

Analytical

Influencing

Consumer-centric

Bilingual EN/CN

Education

Bachelor's degree in Business/Marketing

Job description

Senior Marketing Executive (Ecommerce & Product Marketing)

To assist in managing the e-commerce strategies and business performance of the brand site.

To collaborate with HQ to identify the online launch campaigns, promotions, product & sales forecast and projection to drive traffic and sales growth.

To provide weekly & monthly insights, trends and recommendations through data analysis to develop website optimization strategies to increase sales and conversion.

To implement A/B Test on website and analyze the results and provide action plans.

To project manage and implement both global and local E-commerce initiatives and conduct UAT

To collaborate with internal / external teams (Tech Team, Design Team) to ensure the website deliverables are made according to the requirements.

To monitor inventory level in collaboration with SCM team for stock replenishment

To brief and do UAT for monthly updates with site retainer to ensure launch on schedule properly

To develop CRM communication materials for e-commerce to drive traffic to site

Product Marketing

Set an adequate new product pricing for new products based on HQ guidelines and competitors’ reference

Work with Logistics Team to provide product/ GWP forecast for new products and samples

Work with the team on mass media, PR, Digital, Social, CRM, Trade promotion, Pop up, VM, Training and incentive program for strategy and content alignment and ensure the launch progress

Update on the new launch tracking with actionable recommendations regularly

Closely work with retail partners to identify business opportunities for store productivity by enhancing the instore experience & relevant purchase offer according to the store and consumer profile

To assist of department store event, sales roadshow, mega sales, Staff sales and Friend and Family Sales by providing relevant promotion mechanics based on company’s guideline

REQUIREMENTS

Degree holder in Business, Marketing or related disciplines

3 years of marketing / Ecommerce experience

Proven analytical and influencing skills, with ability to articulate objectives, strategies and tactics to achieve result

Consumer-centric mindset, ability to turn data into actionable insights

Fluent in both spoken and written English and Chinese is required.

Proactive, Well organized, positive, energetic and team-oriented

We offer opportunities for development in addition to a competitive remuneration and benefit package to the right candidate.

Personal data provided by job applicants will be used strictly for recruitment purpose only.