Senior E-Commerce & Campaign Strategist

Mannings; Hong Kong; On-site; HKD 300,000 - 520,000; Full time

Job summary

Mannings is Hong Kong's leading health and beauty chain with 340+ stores. We seek an e-Commerce & Campaign (Senior) Specialist to own BAU promotions, ensure accurate launch of pages, and drive seamless online shopping journeys across platforms.

You will coordinate content production from briefs to asset publishing, support campaign planning and execution, and analyse performance data to identify opportunities for optimization in a fast-paced environment.

Qualifications

• Higher diploma or Bachelor's degree in E-Commerce, Marketing, Business Administration, Digital Media or a related discipline
• Around 2-4 years of relevant experience in e-commerce operations, digital marketing, online merchandising, campaign execution or a related area; less experience will be considered for the Specialist level
• Hands-on experience managing website content, promotional pages, campaign assets or digital content workflows
• Demonstrated ability to support e-commerce campaigns and interpret sales or digital performance data to provide actionable recommendations
• Experience coordinating with designers and cross-functional stakeholders to deliver campaigns accurately and on schedule
• Strong attention to detail with good project coordination, organisation and timeline management skills
• Able to work independently, manage multiple priorities and respond effectively to changes in a fast-paced e-commerce environment
• Proficient in Microsoft Excel and PowerPoint; experience with e-commerce platforms, content management systems or digital analytics tools is an advantage
• Good written and spoken English and Chinese
• Self-motivated and dependable, with a strong sense of ownership, a collaborative mindset and a proactive approach to problem-solving
• Curious about e-commerce, digital trends and evolving customer behaviours, with the confidence to bring forward new ideas and perspectives

Responsibilities

• Take ownership of site operations for assigned BAU promotions and e-commerce campaigns - ensuring pages and digital touchpoints are launched accurately and on schedule, and conducting regular site health checks to proactively resolve content, linking and navigation issues to maintain a seamless online shopping journey
• Coordinate the full digital content production timeline, from receiving promotional offers and translating requirements into creative briefs, to reviewing, approving and publishing campaign assets across the e-commerce platform
• Support e-commerce campaign planning and execution - contributing to campaign concept development, onsite merchandising, promotional messaging, campaign setup and cross-functional coordination to deliver a compelling and consistent digital campaign experience
• Analyse and report on campaign performance using sales, traffic, conversion and customer behaviour data to evaluate campaign effectiveness, identify actionable insights and recommend opportunities for optimisation
• Monitor competitor activities, e-commerce trends and digital best practices - proactively suggesting new campaign ideas, onsite enhancements and test-and-learn opportunities to improve customer engagement and the online shopping experience
• Collaborate with team members and support essential operational and administrative processes, including quotation and invoice coordination, to ensure smooth and timely campaign delivery

Job description

Mannings is Hong Kong's leading health and beauty chain with 340+ stores. We seek an e-Commerce & Campaign (Senior) Specialist to own BAU promotions, ensure accurate launch of pages, and drive seamless online shopping journeys across platforms.

You will coordinate content production from briefs to asset publishing, support campaign planning and execution, and analyse performance data to identify opportunities for optimization in a fast-paced environment.