Customer Marketing Manager

Mannings; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Mannings in Hong Kong is seeking a seasoned Marketing professional to lead Customer Marketing initiatives. You will drive the annual calendar, align category strategy with customer activation across ATL and in-store, and craft cross-channel content with the commercial team.

You will develop consumer-centric messaging, collaborate to tell compelling product stories, and support omnichannel activations while coordinating with merchandising, operations, CRM and e‑Commerce teams.

Qualifications

• Bachelor's degree in Marketing/Business Administration or related disciplines.
• Minimum 7 years of marketing experience, especially in customer marketing / product management.
• Experience in FMCG or retail industry is an absolute advantage.
• Strong in stakeholder management, communication and interpersonal skills.
• Good command of English and Chinese (written and spoken).

Responsibilities

• Drive planning and execution on the annual marketing calendar, aligning category strategy with customer activation across ATL and in-store.
• Crafting communication and promotion content across categories and channels, working closely with the commercial team.
• Develop consumer-centric communication strategies that align with shopper missions and brand objectives.
• Collaborate with cross-functional teams to story-tell product assortments through integrated campaigns.
• Develop insightful customer activations for omnichannel connection with Mannings' offers.
• Support Customer Marketing Head to drive ONE integrated trade marketing calendar with merchandising, operations, CRM and e‑Commerce.
• Supervise and analyse competition communications and anticipate future moves.

Skills

Marketing

Customer marketing

Stakeholder management

Storytelling

Project management

English / Chinese

Education

Bachelor's degree in Marketing/ Business Administration

Job description

Is this your next challenge in Customer Marketing?

Integrated Marketing Communication Planning

Drive planning and execution on the annual marketing calendar, aligning category strategy with customer activation across 360 media touchpoints, both ATL and in-store

Crafting communication and promotion content across categories and channels, working closely with the commercial team to strengthen the branding while driving business performance

Category Marketing Management

Develop consumer-centric communication strategies by translating category-specific insights into compelling narratives that align with shopper missions and brand objectives

Build tailored messaging frameworks for diverse audience segments, addressing distinct user behaviours and purchase drivers across channels

Collaborate with cross-functional teams to story-tell product assortments through integrated campaigns, ensuring consistency in tone and purpose

Developing insightful and trend-based customer activations that uncover opportunities for Mannings to connect customers with our quality category offers and services with integrated marketing solutions in omnichannel

Supporting Customer Marketing Head to drive ONE integrated trade marketing calendar; collaborating with cross-functional collaborators, mainly merchandising, operations, CRM and e-Commerce teams

Supervising and analysing the competition communication activities and anticipating their future moves

Promotion Management

Interpreting customer and shopper behaviour to define the promotions’ objectives with alignment of category and marketing strategies, selecting cross / up-selling techniques, involving suppliers when relevant, and focusing on the development of uniqueness and differentiating promotion experiences

Being responsible for the promotion process, ensuring the respect of promotion milestones, planning and budget, the product availability and the visual presentation of the offer to customers

Activation Management

Being responsible for the event calendar and owning the execution of the key events across categories and channels

Coordinating the development of new events, focusing on the creation of an exciting, outstanding customer experience, which will boost the customer’s sense of engagement with the brand

Performance Optimization

Work closely with Digital and CRM functions to develop effective customer engagement programs with internal and external collaborators

Work closely with Brand Marketing and Digital and CRM functions to develop effective mediums and touchpoints throughout the customer journey including TVC, print advertisement and instore POSM for both national and store-level activities

With an understanding of the mix of marketing channels, optimising the efficiency of each channel

Work closely with Commercial team in analysing business performance with communication and promotion

Stakeholder Leadership

Act as the bridge between Commercial, Operations, and Suppliers, ensuring alignment from planning to execution

Mentor junior team members in category management best practices

Do you have experience in the FMCG industry?

Bachelor's degree in Marketing/ Business Administration or related disciplines

Minimum 7 years of marketing experience, especially in customer marketing / product management.

Experience in the FMCG or retail industry is an absolute advantage

Strong in stakeholder management, self-motivated with excellent communication and interpersonal skills

Creative, adaptable, high learning agility

Good at Story-telling and project management

Well-organized, enjoy working in fast-paced organisation

Good command of both written and spoken English and Chinese

Candidate with less experience might be considered hiring for as Assistant Manager.

Mannings is the leading health and beauty chain in Hong Kong with over 300 stores, territory-wide. Our trusted reputation is based on Mannings’ commitment to improve customer health and personal care, leading to ten consecutive years of being voted “No. 1 Most Preferred Brand” in Hong Kong. Our culture is open and progressive – simply to achieve the best for our customers both externally and internally. Applications are welcomed from high calibre individuals to join our growing team.