Senior Adobe Analytics & MarTech Analyst

Argyll Scott

Hong Kong

On-site

HKD 600,000 - 900,000

Full time

5 days ago

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Job summary

Argyll Scott in Hong Kong is seeking a Senior Digital Analyst to drive digital performance analysis and governance across Asia. You will focus on Adobe Analytics, raw data sources, and MarTech integrations to deliver actionable insights and scalable KPI frameworks for regional leaders.

Responsibilities include analyzing user journeys, diagnosing tracking issues, and building dashboards using Adobe Analytics, Tableau, Power BI, and Excel while ensuring data quality and tagging reliability with

Qualifications

5-10 years of hands-on experience in digital/web analytics, BI, or analytics engineering as a technical individual contributor.
Bachelor’s degree in Quantitative, Business, Data Science, or IT disciplines.

Responsibilities

Behavioral Analytics & Funnel Insights: Analyze user journeys across Adobe Experience Cloud, web, performance media, CRM, and O2O funnels using custom segments, calculated metrics, and attribution models.
Deep-Dive Diagnostics: Investigate performance shifts, tracking breakages, and data anomalies beyond standard dashboards using raw exports, joined datasets, and connector outputs.
BI & KPI Enablement: Design scalable KPI frameworks, lead-indicator templates, and custom dashboards using Adobe Analytics, Power BI/Tableau, AWS QuickSight, and Excel.
Data Quality & Governance: Define, validate, and troubleshoot Adobe Analytics tagging logic (Tealium / GTM), taxonomy, classifications, and tracking reliability alongside MarTech, IT, and market teams.