Senior Digital & Affinity Partnerships Lead

AIA; Hong Kong; On-site; HKD 334,800 - 669,600; Full time

Job summary

AIA in Hong Kong is seeking a distribution sales professional to achieve business targets through digital marketing and effective relationship management with partners. The role includes formulating strategies, onboarding partners, and managing marketing deliverables to enhance customer loyalty.

Candidates should have a degree in Marketing or Business Administration and at least 5 years of related experience, including proficiency in SEM and data analytics.

Qualifications

• Minimum 5 years related working experience.
• Strong hands-on experience in SEM, paid social, and programmatic campaigns.
• Demonstrated success in optimizing campaigns.

Responsibilities

• Achieve business targets for personal & commercial lines.
• Explore new business opportunities and maintain relationships.
• Leverage generative AI for content and campaign testing.

Skills

Digital marketing

Data analytics

Relationship management

Campaign optimization

Market analysis

Education

University degree in Marketing or Business Administration

Tools

Google Ads

Google Analytics

A/B testing frameworks

Job description

AIA in Hong Kong is seeking a distribution sales professional to achieve business targets through digital marketing and effective relationship management with partners. The role includes formulating strategies, onboarding partners, and managing marketing deliverables to enhance customer loyalty.

Candidates should have a degree in Marketing or Business Administration and at least 5 years of related experience, including proficiency in SEM and data analytics.