Senior Data & CRM Strategist — Luxury Retail Growth

Charterhouse Hong Kong

Hong Kong

On-site

HKD 520,000 - 900,000

Full time

11 days ago

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Job summary

Charterhouse Hong Kong is seeking a detail-oriented and commercially minded Senior Data Analyst / CRM Analyst or Assistant Manager to support business growth through customer insights, CRM analytics, and data-driven decision-making in a luxury retail environment.

You will collaborate with Retail, Marketing, CRM, Merchandising and Management to analyze customer behavior, evaluate campaign performance, monitor VIP movements, and identify opportunities to drive sales, retention and client

Qualifications

Bachelor's degree in Statistics, Data Analytics, Business Analytics, Mathematics, Marketing, Economics, or related disciplines.
4-5+ years of experience in Data Analytics, CRM Analytics, BI, or Customer Insights.
Experience in luxury retail or premium fashion/beauty sectors preferred.
Strong proficiency in Excel (Pivot Tables, VLOOKUP, Power Query).
Experience with CRM platforms such as Salesforce, SAP CRM, Microsoft Dynamics, Emarsys, or similar.

Responsibilities

Analyze sales performance, customer purchase behavior, and retail KPIs to provide actionable insights.
Develop and maintain regular reports and dashboards using CRM, POS, and BI tools.
Track customer lifetime value, retention, and client acquisition effectiveness.
Conduct ad-hoc data analysis to support planning and decisions.
Identify trends and risks through data interpretation.
Segment customers based on spending and demographics.
Support targeted CRM campaigns and post-campaign reporting.
Monitor VIP client movements and support clienteling strategies.
Ensure data accuracy, integrity, and compliance with governance standards.